In what can only be described as a terrifying ordeal, monkeys are subjected to horrendous conditions including unfamiliar noise, inadequate food and water supplies, poor ventilation and temperature extremes. Having first been either ripped violently from the wild or bred in terrible foreign breeding facilities, their journey only ends in hell.
Unfortunately for food companies, the Internet genie is out of the bottle and there's no turning back. So instead of commissioning studies that demonize the Internet, social media and/or "moms with food fears," food companies should take to heart the one simple lesson to be gleaned from the many recent successes in Internet food activism: Consumers want transparency.
News came in the past week that the front-of-pack nutrition guidance program offered by Canada's Heart and Stroke Foundation, presented as a seal of approval in the form of a check mark, was being decommissioned. With all due respect to my friends at the Foundation, and the good intentions that brought the system into existence -- good riddance to it.