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Why Platform Apps like Pinterest, Socialcam and Viddy Will Help Facebook Grab More Ad Dollars

Rob Leathern | Posted 07.17.2012 | Business
Rob Leathern

This is fertile ground for Facebook advertisers, and should allow the creation of much more relevant and interesting ad campaigns -- and thus more ad dollars for Facebook, since there's currently no way for an app creator to generate revenue from the data they are contributing to the Open Graph.