iOS app Android app

User Generated News

Crowdsourcing: A Legitimate Marketing Resource

Sarah O'Leary | Posted 05.25.2011 | Media
Sarah O'Leary

Realizing that fans' creative energy can increase awareness and sales, marketers are giving more control of brands to consumers with campaigns like Mountain Dew's Dewmocracy and Doritos "Crash the Super Bowl" contest.

User-Generated News Sites Don't Follow Mainstream Press' Agenda

Editor & Publisher | Joe Strupp | Posted 05.25.2011 | Media

Mainstream media outlets may not be offering up the stories online users most want to read, according to a new survey that found user-generate new sit...