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Users Not Customers

Former Borders Employees Hit the Streets to Sell 'Users Not Customers'

Aaron Shapiro | Posted 01.03.2012 | Business
Aaron Shapiro

This week, a group of former Borders employees will be operating mobile bookstores at multiple locations throughout Manhattan to emphasize the consequences of not treating digital as the most important challenge facing businesses today.

Why I Wrote a (Print) Book

Aaron Shapiro | Posted 12.26.2011 | Home
Aaron Shapiro

Two-minute videos, uploaded PowerPoint presentations, short articles and blog posts are great for expressing straightforward messages. But some ideas are worth diving into to really flesh out arguments, concepts, and nuance.