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Value Menu

Burger King's '5 for $4' Deal Heats Value-Menu War

BurgerBusiness | Posted 01.15.2016 | Taste

Burger King kicks up the quick-service burger category's value-menu "numbers game" another notch today with a new "5 for $4" deal.

Not As Much Value In Today's Value Menus

Menuism | Posted 06.25.2014 | Taste

Value menus are offering less value than before. Adjust your wallet accordingly.

Wendy's Wants To Reinvent Itself, But It's Not Really Working

AP | CANDICE CHOI and MICHELLE CHAPMAN | Posted 07.08.2013 | Business

NEW YORK — Wendy's is trying to reinvent itself as a purveyor of relatively higher-quality fast food. The problem is that its competitors are ag...

Taco Bell Gets Even Cheaper?

AP | Posted 07.02.2013 | Business

NEW YORK -- Taco Bell says its new value menu may go national in coming months. The fast-food chain had already said in January that it was testing a...

Watch Out McDonald's, Taco Bell Is Coming For Ya

AP | CANDICE CHOI | Posted 01.11.2013 | Home

NEW YORK -- Taco Bell is testing a new value menu that could put it in more direct competition with the Dollar Menu at McDonald's. The Mexican-fast-f...

Take Back the Value Meal: Slow Food for the Price of Fast Food

Jerusha Klemperer | Posted 10.25.2011 | Home
Jerusha Klemperer

We're all stressed about money and we're all stressed about time. And yet every day there are people all over the country who find a way to cook healthy food on a budget.

Fast Food Waffles On Dollar Menu Promotion

Posted 08.27.2011 | Home

The dollar menu is a good value for customers—but does it make sense for fast food companies? Ad Age notes that economic turbulence of the past few ...