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Value Proposition

What is Value? Marketing to Consumers in Emerging Economies

Tom Doctoroff | Posted 08.12.2016 | Business
Tom Doctoroff

Generally speaking, the psychology of consumers in emerging markets is distinct from their counterparts in developed nations. This does not discount t...

Making The Economic Case For Age-Friendly Communities

John Feather, PhD | Posted 07.22.2016 | Fifty
John Feather, PhD

Follow the money. That is my advice to anyone seeking support for livable and age-friendly communities -- great places to grow up and grow old.

The Future of Marketing 3: The Secrets of Stunning Visuals that Get Shared

Milena Milićević | Posted 07.14.2016 | Technology
Milena Milićević

Technology enabled us to respond faster, to be out there for our clients and it all boils down to understanding both analytics and people; not confusing when to make decisions with our brains and when with our hearts.

Three Ways Entrepreneurs Can Take On the Big Guys -- and Win!

John Bowen | Posted 01.26.2016 | Business
John Bowen

As entrepreneurs, we often have to fight the 800-pound gorillas in our industries to get new business. To successfully take on our well-established competitors and find a way to win, we need the right strategies in place.

4 Savvy Ways to Pump up Productivity and Profits

John Bowen | Posted 06.09.2016 | Business
John Bowen

When we first start building our businesses as naive young entrepreneurs, it can all seem so simple. Then as we gain traction and begin to make an impression on our marketplace, things get complicated quickly.

8 Tips All Sales Teams Need To Know

Scott MacFarland | Posted 05.26.2016 | Business
Scott MacFarland

How many times have you heard this phrase? "Sales is a numbers game." As sales professionals, your job isn't to throw everything on the wall to see what sticks. That's like making cold calls to companies or individuals who you know nothing about.

7 Reasons Why the Company Value Proposition May Be Off the Mark

Scott MacFarland | Posted 06.08.2015 | Business
Scott MacFarland

Many people and companies toss around the word value like it really has no value at all. We don't intend to de-value the word or even how we use it.

The Business Model Canvas Gets Even Better -- Value Proposition Design

Steve Blank | Posted 12.24.2014 | Business
Steve Blank

Product/Market fit now has its own book. Alexander Osterwalder wrote it. Read it. The Lean Startup process builds new ventures more efficiently. It h...

Promoting Your Value in a New Era

Sara Canaday | Posted 04.02.2014 | Business
Sara Canaday

Those who have the social fluency to succeed in face-to-face settings and who use rich stories to promote their brand emerge as the rising stars.

Holding onto Brand Positions Through Turbulent Times

Jenny Darroch | Posted 05.25.2011 | Business
Jenny Darroch

Singapore Airlines decided to remain focused on its brand position on the basis that the recession, and its effects on corporate travel, was cyclical. It takes a bold company to do what Singapore Airlines did.