Technology enabled us to respond faster, to be out there for our clients and it all boils down to understanding both analytics and people; not confusing when to make decisions with our brains and when with our hearts.
As entrepreneurs, we often have to fight the 800-pound gorillas in our industries to get new business. To successfully take on our well-established competitors and find a way to win, we need the right strategies in place.
When we first start building our businesses as naive young entrepreneurs, it can all seem so simple. Then as we gain traction and begin to make an impression on our marketplace, things get complicated quickly.
How many times have you heard this phrase? "Sales is a numbers game." As sales professionals, your job isn't to throw everything on the wall to see what sticks. That's like making cold calls to companies or individuals who you know nothing about.
Singapore Airlines decided to remain focused on its brand position on the basis that the recession, and its effects on corporate travel, was cyclical. It takes a bold company to do what Singapore Airlines did.