Branding is one of the most POWERFUL tools in business. It always has been. In many cases, branding holds more power than that of a patent or trade secret. Strong brands are tough to beat.
The main attributes of a vice president are to balance the ticket, help raise money and then step back for four/eight years until it is her turn to run. You want someone good, but not too good, especially if you have an ego the size of Trump's.
The options are quite limited due to the presumptive nominee's staggering heights of chauvinism, but here's a short list of female contenders that could conceivably say yes.
GOP presidential contender Ted Cruz gave irrelevance to the oft-quoted line from Franklin Roosevelt's 1932 Vice President pick John Nance Garner, who famously said the vice presidency "is not worth a warm bucket of spit," or some such variance of that.
By Laura Woods, Contributor Ted Cruz...
If Hillary is the nominee, a Hillary-Bernie ticket will be a big winner, and a Clinton-Sanders administration will be a big winner for the American people.
Sure, it's funny -- when you first consider it. But then the more you think about it, the more sense it actually makes. After all, is "Trump/Ventura 2016" really that much more outlandish than "Donald Trump, Republican presidential nominee" first sounded?
Lady Gaga and Vice President Joe Biden, you gave me hope at the Oscars. Thank you. When I turned off the television, I felt real hope that we really can reduce sexual assault and violence on campuses and in our communities.
Republicans have a problem. After South Carolina, Donald Trump is in the driver's seat. He may well remain there unless Rubio and Cruz decide to play as teammates rather than as adversaries.
Should no President be formally selected by a majority of the states voting in the House, the Vice-President who will already be acting as President throughout this period of indecision, may well continue to serve as the President until the next Presidential election, which would not be until 2020.
I blame John McCain more than anyone else for the fact that Donald Trump is the clear frontrunner of the Republican pack right now. McCain's pick of Palin as running mate truly set the stage for where the GOP finds itself now.
Recently on the Nightly Show with Larry Wilmore, Bernie Sanders was interviewed by Wilmore, alongside Grace Parra and Jordan Carlos. The interview wa...
More cartoons by Mike Smith...
I love Joe even more today because he made this most consequential decision from a position of strength. He did not let his ego get the best of him. Many a weaker man would have given it the college try.
The 2008 Wall Street crash cost Americans $12.8 trillion and resulted in Federal Reserve bailout commitments of over $29 trillion. Only Elizabeth Warren and Bernie Sanders are addressing the structural issues that caused this debacle.