iOS app Android app

Video Marketing

How User Generated Content Marketing Is Helping America Discover New, Creative Talent

Andre Bourque | Posted 02.18.2015 | Business
Andre Bourque

User generated content (UGC) can be a brand's best friend. Or it can fall flat on its face. The difference lies in finding a genuine fit between content and partner that resonates with and compels the target demographic.

How Microsoft Brewed Compelling Enterprise Marketing with Great Storytelling

Andre Bourque | Posted 01.14.2015 | Business
Andre Bourque

Microsoft's Dynamics product is a line of enterprise resource planning and customer relationship management software applications. Not exactly the type of content you'd search for on YouTube. But the product line's creative marketing team has been able to get viewers to do just that.

6 Ways You Can Solve Your Lead Generation Problems Right Now

Allie Gray Freeland | Posted 09.23.2014 | Business
Allie Gray Freeland

Modern lead generation can still take a lot of time and energy to make it a successful venture, but you can quickly solve your lead generation needs with the right campaign. Now it's time to get to work!

How One Hockey Brand Reimagined Content Marketing

Danny Wong | Posted 09.17.2014 | Business
Danny Wong

When the team at GY&K Marketing/GY&K Antler was tasked to launch Bauer's new hockey stick, the Vapor APX2, they came up with Operation Vapor.

5 Steps to a Kick-A$$ Explainer Video

Jonathan Long | Posted 08.19.2014 | Small Business
Jonathan Long

While not a "cheap" form of marketing, (a high quality explainer video can easily cost between $5,000 and $10,000) they can drastically improve conversion rates for your business, and are worth every penny.

Video's Hidden 'Secret Sauce' Marketers Need To Know

Scott MacFarland | Posted 03.25.2014 | Business
Scott MacFarland

When a video is produced and shared, it has many benefits. Video has several powerful characteristics that make it a great storytelling medium. What we tend to forget is that SEO and quality score are also impacted.

5 Budget-Beating Tips for Beefing up Your Marketing Efforts

Rebekah Iliff | Posted 02.10.2014 | Business
Rebekah Iliff

Not all brands are created equal.

Standing Above the Crowd of Average Mobile Phone Video Marketers

John Rampton | Posted 09.23.2013 | Technology
John Rampton

These days, anyone can have a YouTube channel and start creating videos. Smartphones are almost always equipped with a video camera in them. More than ever before, thousands and thousands of marketers are promoting products and services via video and YouTube.

Viral Videos: The Holy Grail of Online Marketing

Jayson DeMers | Posted 08.03.2013 | Technology
Jayson DeMers

Online marketing is evolving rapidly, and one of the fastest-growing segments of the field is video marketing. Why? Because video marketing offers a way to grab search market share for keywords that are difficult to attain via normal, text-based search.

How to Create Professional Videos With Your Smart Phone

Britt Michaelian | Posted 06.12.2013 | Technology
Britt Michaelian

Have you been sitting on the sidelines of the video revolution, telling yourself that you really should start getting some videos out there? If so, this post will be the trigger that gets you into the game.

YouTube 101: How to Get Your Video Found, Watched and Shared

Michael Litt | Posted 11.25.2012 | Small Business
Michael Litt

From the outside, YouTube does look like a fairly easy platform to upload and share videos. However, there is a strategy behind pushing a video to YouTube and having it watched by millions.

Explainer Videos Are the New Infographics

Jim Kukral | Posted 11.19.2012 | Business
Jim Kukral

What infographics can't do is entertain, or explain in a way that a video does. Videos have the unique ability to not only visualize a message, but also add entertaining motion effects and sound; creating a much more powerful effect on the message delivered.

Use Video to Increase Website Traffic and Engagement

Michael Litt | Posted 11.11.2012 | Business
Michael Litt

In the beginning you probably asked yourself, "How do I get my website found on Google, Yahoo and Bing?" After hours of research and strategy revision, you've finally got traffic flowing and people are coming to your site now more than ever. But what happens once they get there?

5 Reasons Why You Should Start Crafting a Video Marketing Strategy

Michael Litt | Posted 10.29.2012 | Business
Michael Litt

What does video mean to my business? Will my customers actually watch my video? What will this cost me? Answering these questions should not leave you pulling your hair out; rather, it should push you to start developing that strategy.

Joe Van Brussel

Could Video Access For All Help Solve Jobs Crisis? | Joe Van Brussel | Posted 08.28.2012 | Small Business

There are plenty of tools out there to help aspiring young filmmakers become the next Steven Spielberg. But how many tools are there to help aspiring ...

Five Myths About Making Web Videos

James Kotecki | Posted 06.21.2011 | Technology
James Kotecki

The mere existence of your video is not enough to ensure its worldwide popularity. Most videos don't go viral, just like most books aren't bestsellers.

Making A Viral Video: 5 Things You Need To Know

The Huffington Post/AOL Small Business | Lauren Drell | Posted 08.09.2011 | Small Business

Piano-playing cats, finger-biting babies, the Star Wars kid -- we've all seen these viral videos on YouTube, laughed and then shared with everyone we ...