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Video Marketing

When it's Time to Pivot and Create a Worthy Revolution

Jacqueline Lisenby | Posted 12.02.2016 | Business
Jacqueline Lisenby

"Look at yourself. Not everything is a good fit. Find your tribe. Find your voice." Mimika Cooney did just that. Growing up with a serial entrepreneu...

How Businesses Can Take Advantage of the Power of Video Marketing

Danny Wong | Posted 11.03.2016 | Business
Danny Wong

Think for a moment about what it must have been like to be an advertiser in the dawn of the television era. You spent decades attempting to create dyn...

Insights on Video Marketing for Small Business Growth

Alex Ivanovs | Posted 09.12.2016 | Business
Alex Ivanovs

The days of doing behind the curtain marketing are beginning to fade as more businesses are challenged with making meaningful and worthwhile relations...

Adopt These Video Marketing Strategies to Uplift Your Company's Image

Yatin Khulbe | Posted 08.23.2016 | Business
Yatin Khulbe

If a picture is worth thousand words, let us do the math for videos.

The Video Content Stack: How To Scale Video Production

Max Gladwell | Posted 06.03.2016 | Technology
Max Gladwell

To keep pace with surging demand for online video, publishers, agencies, and brands will need to build and embrace the video content stack Software ...

How To Write a Killer Script For Your Marketing Video

Lucia Doynel | Posted 05.06.2016 | Business
Lucia Doynel

You can have a ridiculously expensive camera, great talent, a big budget, etc but if your story [or script] sucks your video is gonna suck and nobody is going to watch/like/share it.

6 Storytelling Ideas For Video Marketing

Lucia Doynel | Posted 04.29.2016 | Business
Lucia Doynel

Wanna use videos on your social media to attract more customers? Keep reading. Telling an awesome story to convert leads into clients has become the...

Video is the Future of Content Marketing

Lucia Doynel | Posted 04.25.2016 | Business
Lucia Doynel

You are probably catching on, and yeah - Video is the next big thing. You see it on your social media feed and you can see it on your metrics. And for...

How to Use Video to Boost Your Brand Awareness

Lucia Doynel | Posted 04.19.2016 | Business
Lucia Doynel

Every day more and more people watch videos about products they're interested in and decide to buy them because they watched their video. That's why video marketing has become this huge thing for startups. Forget about going viral. This is more about sharing with the world what you are all about, and in those 90 seconds [hopefully] you've got their full attention. And that's a score!

How I Created 4 Startup Explainer Videos for $11

Rob Walling | Posted 04.19.2016 | Business
Rob Walling

The benefits of having a killer explainer video are big. You turn more website visitors into customers. You instantly stand out from competitors. There's only one problem: explainer videos are expensive.

Humblee Proves the Power of Video

Danny Groner | Posted 04.15.2016 | New York
Danny Groner

Video is still an emerging force in corporate marketing and culture. When the founders of Humblee decided to get into the game, they also followed another growing economic trend -- young entrepreneurs who founded their own company

3 Ways To Share Your Brand's Story

Lucia Doynel | Posted 04.08.2016 | Business
Lucia Doynel

Oh! The joy of starting a new business. There's nothing more exciting than seeing your passion become it's own thing standing in it's own two feet, do...

Video: Lights, Camera, Action, Promote

Carla Deter | Posted 03.07.2016 | Technology
Carla Deter

What are you doing with all of those videos? You produce many videos. Short interviews with top industry professionals, welcome messages to new custo...

Why Video Marketing is the New Darling of the Marketing World

Swati Joshi | Posted 02.15.2017 | Business
Swati Joshi

Videos drive traffic and engagement, they convey information better than other types of content and promote trust in the brand and its products. Little wonder then, that video is becoming a critical component of every company's marketing mix.

Thanks to Google, Real-Time Advertising Goes Mainstream at Super Bowl 50

James G. Brooks | Posted 02.01.2017 | Business
James G. Brooks

Traditionally, TV ads were usually created months before a live event like the Super Bowl. However, it has always been apparent that tying into such an event can add some immediacy to a pitch.

What's Missing in Nonprofit Marketing? This Company Has the Answer

Alexandra Ostrow | Posted 01.07.2017 | Business
Alexandra Ostrow

YouTube holds great potential for nonprofits to engage younger demographics, increase visibility in search, and drive revenue via donations and monetization. So why are only 13% of nonprofits ranking video as a "very important" communication channel?

Quit Being Boring: How To Make the Ultimate Viral Video Now

Danny Wong | Posted 11.12.2016 | Business
Danny Wong

This post dives into what it takes to produce viral videos, offers examples of the most popular branded content of all-time, and provides tips marketers can follow to create share-worthy videos for their companies.

Video: A Secret Weapon For Marketing Teams?

Scott MacFarland | Posted 09.29.2016 | Business
Scott MacFarland

Video, which has been around for quite a long time, has continued to change with the times. It's not just that linear went non-linear; that was decades ago. It's not just about convergence with the Internet either. It's about today's customer; what they want to watch, when they want to watch it and how they want to watch as well.

Video Marketing Is King: Oops, I Meant Content!

Diane Primo | Posted 09.09.2016 | Business
Diane Primo

With 85 percent of Americans online, content is king today for marketers -- to build brands, demonstrate expertise and sell product. And no strategy may be more effective -- or "kingly" -- than video content and video marketing

YouTube Star's Influence Beyond The Video Platfort

Michael Pasco | Posted 09.09.2016 | Technology
Michael Pasco

YouTube as a platform will keep evolving, and new users will enter the spotlight every year, so it's best to have a community manager keep a pulse on growing trends on the world's second largest search engine.

10 Ways to Grow Your Business With Video Content

M. Shannon Hernandez | Posted 07.23.2016 | Business
M. Shannon Hernandez

Unless you have been living under a rock, it shouldn't come to a surprise to you that video marketing seems to be all the rage in the content world today.

4 Ways Interactive Videos Can Enhance Your Events

Jonha Revesencio | Posted 06.12.2016 | Business
Jonha Revesencio

Whether you are an entrepreneur by birth or by chance, you'll want to be on top of interactive video marketing. Video is a must-have for your digital marketing in 2015. Right now, 70 percent of marketing professionals claim that video converts better than any other social networking platform.

Amplify Your Video Marketing Success With YouTube

Irina Jordan | Posted 06.11.2016 | Business
Irina Jordan

There are tons of benefits to incorporating YouTube into your video marketing strategy. The main one is: Google owns YouTube, which means videos published on the platform rank really well in search results.

Will Transparent, Chic QR Codes Save Mobile's Biggest Underachiever?

Andre Bourque | Posted 05.09.2015 | Business
Andre Bourque

If you thought print QR codes were unattractive and ineffective, imagine those used in video advertising. The idea of scanning the video a few seconds to land on a mobile page is tainted, in part, for being static, and poorly integrated with a brand's graphics.

How User Generated Content Marketing Is Helping America Discover New, Creative Talent

Andre Bourque | Posted 04.19.2015 | Business
Andre Bourque

User generated content (UGC) can be a brand's best friend. Or it can fall flat on its face. The difference lies in finding a genuine fit between content and partner that resonates with and compels the target demographic.