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Videology

(VIDEO) Viacom Sees Newer Tech Players Fueling Big Gains In Addressable Ads

Andy Plesser | Posted 03.21.2016 | Media
Andy Plesser

With somewhere between 20% and 30% of all television content now being delivered in an addressable manner, Viacom predicts some organic growth in the ...

(VIDEO) Nielsen Acquisition Of Pointlogic Provides Global Measurement Footprint

Andy Plesser | Posted 03.21.2016 | Media
Andy Plesser

Nielsen's acquisition of strategic partner Pointlogic lays the groundwork for the ratings company's global rollout of solutions for audience planning ...

(VIDEO) Videology Eyes Programmatic's Missing 99% With AT&T Deal, CEO Ferber explains

Andy Plesser | Posted 03.07.2016 | Media
Andy Plesser

The emergence of programmatic ad trading technology in to digital video and TV has not yet garnered as many dollars as it has conversation. But that c...

(VIDEO) AT&T Unveils Programmatic Marketplace for Linear TV Powered by Videology

Andy Plesser | Posted 03.03.2016 | Technology
Andy Plesser

Advertisers will soon be able to buy linear TV advertising programmatically from AT&T in its 26 million homes, using data targeting that has been wide...

(VIDEO) DashBid CEO Tom Herman On Why Ad Blockers Won't Faze Video Ads

Andy Plesser | Posted 03.01.2016 | Media
Andy Plesser

VIEQUES, PR -- Supply-side platform DashBid has a big stake in video advertising, so it's naturally bullish on video ads, but the company believes pub...

(VIDEO) Tech Stack 'Fiefdoms' Will Consolidate, According To MediaMath, Videology & Google

Andy Plesser | Posted 03.01.2016 | Technology
Andy Plesser

VIEQUES, PR -- Over the last few years, we have seen an avalanche of new advertising technology solutions come to market, all helping marketers reac...

(VIDEO) Unduplicated Reach is End Game in Programmatic

Andy Plesser | Posted 02.16.2016 | Business
Andy Plesser

VIEQUES, PR -- Much progress has been made in programmatic advertising, but more work needs to be done to fully deliver "unduplicated reach" in this n...

Carat's Doug Ray to Headline the Beet Retreat in Vieques Next Week (VIDEO)

Andy Plesser | Posted 01.28.2016 | Media
Andy Plesser

The transformation of the media agency and its trading desk; the next evolution in programmatic; the new forms of video advertising across screens, wi...

Marketers Need to Build Brand Affinity for Years, Videology's Ferber Says (VIDEO)

Andy Plesser | Posted 01.26.2016 | Business
Andy Plesser

LAS VEGAS --Marketers need to ensure that they are reaching consumers not only at the moment of purchase, but years before when they are beginning to ...

(VIDEO) Don't Throw Baby Out With Bath Water: GroupM's Gotlieb

Andy Plesser | Posted 01.07.2016 | Business
Andy Plesser

FORT LAUDERDALE -- The rapid development of advertising and marketing technology is allowing buyers to mash up disparate data sets to better inform c...

(VIDEO) Sky's Jamie West: Videology and FreeWheel Mean Single Campaign Management Across Screens, with "Compliance"

Andy Plesser | Posted 12.09.2015 | Technology
Andy Plesser

LONDON --  The alliance between  Sky, U.K's big satellite broadcaster and U.S. video adtech providers Videology and FreeWheel, means that the compan...

(VIDEO) Adobe Teams with Videology for Industry's "First" SSP for OTT

Andy Plesser | Posted 12.01.2015 | Technology
Andy Plesser

Adobe Primetime, the television and video services unit of the software giant, has launched a video ad sales platform designed for IP-delivered TV, in...

(VIDEO) Castree On Videology's "Sand, Rocks & Boulders"

Andy Plesser | Posted 11.25.2015 | Technology
Andy Plesser

FORT LAUDERDALE -- It's one of the major ad tech vendors promising to define the emerging video advertising space. But what is going on at Videology l...

(VIDEO) UK's Sky Taps Videology for Programmatic Video Ad Solution

Andy Plesser | Posted 11.16.2015 | Business
Andy Plesser

FORT LAUDERDALE - Sky, the U.K. satellite TV operator, has selected Videology to provide services to automate and manage its "converged video advertis...

(VIDEO) The Growth of Addressable Television will Be Powered by Media Agencies, GroupM's Gotlieb

Andy Plesser | Posted 10.06.2015 | Business
Andy Plesser

Addressable TV, the sending of TV ads to specific cable or satellite boxes, is developing but its growth is limited by supply.   MSO's including AT&T...

(VIDEO) Data-Enabled Linnear TV Ad Buying will Reach $1 Billion in '16, Videology's Scott Ferber

Andy Plesser | Posted 10.02.2015 | Business
Andy Plesser

Big broadcasters, cable nets and MVPD's are embracing solutions to use their data to sell linnear programming, a market that will reach $1 billion in...

(VIDEO) From Data-Informed To Fully Addressable: Videology's Ferber

Andy Plesser | Posted 07.14.2016 | Technology
Andy Plesser

CANNES -- The CEO of video ad planning, buying and execution tech platform Videology acknowledges, right now: "The vast majority of television-based m...

The NewFronts Are Essential but Schedule Is a Challenge, MediaLink's Michael Kassan (VIDEO)

Andy Plesser | Posted 05.01.2016 | Business
Andy Plesser

We spoke with Michael Kassan, CEO of the powerhouse media consultancy MediaLink, at the Monday morning kick-off event for the Digital Content NewFronts, hosted by MediaLink and sponsored by Videology.

(VIDEO) Digital Placed-Based Venues Grow As Consumer Viewing Shifts

Andy Plesser | Posted 06.10.2015 | Media
Andy Plesser

This sector of the business is just shy of $1 billion in ad spend and is comprised of screens in places like elevators, airports, malls, gyms, taxis, gas stations and other out of the home venues.

(VIDEO) Nielsen Relies on eXelate for Programmatic Data

Andy Plesser | Posted 06.10.2015 | Media
Andy Plesser

AUSTIN - As part of its deeper push into programmatic buying, Nielsen is increasingly relying on data from eXelate across a variety of video offering...

(VIDEO) GroupM's Norman: Facebook Lags Twitter For Video Advertisers

Andy Plesser | Posted 06.10.2015 | Technology
Andy Plesser

AUSTIN - Facebook wants to make a big splash in the world of video advertising. But failings in its offering mean it still has a way to go, according...

(VIDEO) Measurement of Fraudulent Traffic Must be Stricter, comScore Says

Andy Plesser | Posted 06.10.2015 | Technology
Andy Plesser

AUSTIN -- As much as 40% of digital video campaigns can be originating from non-human or fake traffic, says Anne Hunter, Senior VP Marketing at comSc...

(VIDEO) Leo Burnett, HuffPo Get Close To Win At Content: Renshaw

Andy Plesser | Posted 06.10.2015 | Media
Andy Plesser

AUSTIN -- Last October, ad agency Leo Burnett and online publisher Huffington Post announced they would be partnering to help create content for bra...

(VIDEO) Videology Partners In Programmatic TV 'Evolution, Not Revolution': Gaskamp

Andy Plesser | Posted 06.10.2015 | Technology
Andy Plesser

AUSTIN -- Videology sees its recently-inked integration deal Comcast-owned ad tech platform FreeWheel as "bridging the gap" until true programmatic ...

(VIDEO) CNN, the Economist, Financial Times, Reuters, the Guardian Join Programmatic "Coop" powered by the Rubicon Project, Jay Sears explains

Andy Plesser | Posted 05.30.2015 | Media
Andy Plesser

AUSTIN -- Earlier in March, The Guardian announced it was leading a coalition including CNN International, the Economist the Financial Times and Re...