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(VIDEO) Half of Digital Video Ad Spend in 2018 Will be Mobile, eMarketer's Hallerman

Andy Plesser | Posted 08.30.2014 | Media
Andy Plesser

When advertising spend for digital video doubles to $12 billion by 2018 in the U.S., half of that will be around mobile platforms, says David Hallerma...

(VIDEO) Forrester's Nail on Aereo Decision: Existing Business Models have been Reinforced

Andy Plesser | Posted 08.25.2014 | Media
Andy Plesser

Forrester principal analyst Jim Nail is "disappointed" by today's U.S. Supreme Court ruling in the Aereo case.  He says it is unfortunate and it rein...

Innovid's CTO on 'TV Everywhere' and Engagement

Andy Plesser | Posted 08.10.2013 | Technology
Andy Plesser

Although television is available almost everywhere today - tablets, PCs, connected TVs, gaming consoles and mobile phones - engagement and interaction...

LG and Nielsen Studying Audience Makeup of Smart TV Users

Andy Plesser | Posted 08.10.2013 | Technology
Andy Plesser

Consumer electronics manufacturer LG is working with Nielsen on a research study to better understand the audience composition of smart TV users, says...