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Viral Advertising

Babies vs Pets In Viral Advertising

Scott Goodson | Posted 11.12.2014 | Business
Scott Goodson

Which do you prefer? Pets or babies? They're everywhere in social media. Pulling views. Sparking massive followings. Rising to the top of every hit list. It's a massive love fest.

78-Year-Old Grandma's First Roller Coaster Ride Is Pure Magic

The Huffington Post | Ed Mazza | Posted 04.09.2014 | Fifty

The first time on a roller coaster can be a thrill at any age -- but it must be especially awesome if you've waited nearly eight decades for the exper...

Here's Something Ladies Don't Expect Construction Workers To Yell

The Huffington Post | Ron Dicker | Posted 03.26.2014 | Women

Wolf whistles be gone! A new Snickers short features construction workers yelling empowering comments at female passersby. The clever video (watch ...

WATCH: Sweet Valentine's Day Ad Salutes Gay Military Members

The Huffington Post | Ron Dicker | Posted 02.13.2014 | Gay Voices

An ad for a personal lubricant gets all mushy for Valentine's Day with a nice salute to gay members of the military. In the spot for Gun Oil, a lon...

Viral Marketing Campaign Brings Hawaii To South Africa... And It's Ridiculous

The Huffington Post | Carla Herreria | Posted 12.09.2013 | Comedy

What do you get when you combine viral online marketing with Hawaii's laid back lifestyle? Apparently, Burt Waikiki. Burt is a long-haired, speedo-...

These People Are Branded With Ad Tattoos

The Huffington Post | Drew Guarini | Posted 09.18.2012 | Small Business

What's worse than a terrible tattoo? A terrible tattoo that advertises a company that no longer exists. A selection of "human billboards," people w...

The Social Currency Mint

Naomi Troni | Posted 10.04.2011 | Business
Naomi Troni

Viral marketing will send consumers to a brand's website for a first visit, but what will motivate them to come back? These four important elements.

WATCH: Fabio Challenges Isaiah Mustafa To A Duel

The Huffington Post | Christine Friar | Posted 09.24.2011 | Comedy

As we reported last week, Old Spice is replacing Isaiah Mustafa with Italian model Fabio in their Old Spice Guy viral ads. According to our poll, a wh...

Old Spice Viral Ads, Through The Ages

DailyFinance | BRUCE WATSON | Posted 05.25.2011 | Business

What makes this [Old Spice] campaign particularly impressive is its level of interaction with customers. Soliciting comments through Twitter, Facebo...

Ad Agencies Expected To Beef Up Web Budgets To Compete In '08

Wall Street Journal | Suzanne Vranica | Posted 05.25.2011 | Media

The Web's emergence is forcing ad executives to succumb to marketers' demands that agencies reinvent how ads are created, and forgo their TV-centric a...