Watching Kony 2012, I feel manipulated. I don't want to be coddled like a toddler or seduced by filmmaking strategies that appeal to my age demographic. I want to be challenged to understand the world differently.
Read Whole Story
Viral marketing will send consumers to a brand's website for a first visit, but what will motivate them to come back? These four important elements.
Get top stories and blog posts emailed to me each day. Newsletters may offer personalized content or advertisements. Learn more.