Viral Loop

Publishers Pay For Bookstore Displays

Fast Company | Adam Penenberg | Posted 05.25.2011

Step into any Barnes & Noble and the first thing you see are tables covered in books. 'Tis the season, so there's the "Happy Holidays" table, with its...

The Author and the iPhone App

Adam Penenberg | Posted 05.25.2011

Adam Penenberg

Companies like eBay, Facebook, and Twitter created multimillion dollar businesses practically overnight. The secret: Their users distributed their product for them.