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Viral Marketing

A Look Into the Future of Viral Marketing

David Ostow | Posted 02.27.2015 | Comedy
David Ostow

Born in 1979, I just barely qualify as old enough to have developed a world view according to which when something "goes viral" my first impulse is to wash my hands compulsively and avoid human contact.

The 4 Types of Viral Content: A Study Based on 300 Social Media Accounts

Sajeel Qureshi | Posted 12.22.2014 | Small Business
Sajeel Qureshi

The 4 Types Of Viral Content - A Study Based on 300 Social Media Accounts Recently our team at Computan studied 300 social media accounts on Facebo...

Why Happy Content Goes Viral

Andre Bourque | Posted 12.21.2014 | Business
Andre Bourque

Charitable revelry. Stellar weight loss successes. Over-the-top proposals. The Buddhist concept of mudita may just be what all of these viral concepts have in common. Most users love the opportunity to participate in another person's joys and accomplishments.

7 Reasons Why We Are Fascinated With the #IceBucketChallenge

R. Kay Green | Posted 12.08.2014 | Impact
R. Kay Green

When we think about what makes a successful viral campaign, there are several "must haves" in order for the campaign to be a success.

3 Things the Beatles Can Teach You About Content Marketing

Sajeel Qureshi | Posted 11.16.2014 | Small Business
Sajeel Qureshi

The Beatles are often credited as the greatest rock band of all time. Their following is huge now, but if you look at their beginnings you'll discover something else about the Beatles. They are great content marketers.

ALS Ice Bucket Challenge - The 5 Keys to Its Huge Viral Results

Steve Sipress | Posted 10.27.2014 | Business
Steve Sipress

While it may seem as if "everyone" has already done the ALS Ice Bucket Challenge (or has been challenge to do it, and declined to join the fun), the viral sensation is still charging full-steam ahead, and may even be just getting started.

A Kiss for the Hopelessly Jaded

Mark Morford | Posted 05.25.2014 | Media
Mark Morford

Do not misunderstand. Some (most?) pop culture chyme comes predisposed to caricature, and frequently deserves parody (Hi, Kanye West). But in the case of a humble and heartfelt, low-budget moment, parody can also be the sincerest form of casual cruelty.

WATCH: Ad On Subway Platform Comes Alive When Trains Pass

Posted 02.28.2014 | Media

Here's an ad that just might blow you a way. This video display on a Swedish subway platform reacts to trains -- and when they pass, the model's h...

Marketing Departments Frantically Seeking the Next Jean-Claude Van Damme

Jonathan Long | Posted 02.19.2014 | Business
Jonathan Long

Well done Volvo. You created an overnight buzz and got every media outlet to talk about your company. Isn't that what marketing is all about? They nailed it.

Would You Share This? Creating Successful Viral Images in Politics

Kelsey Harris | Posted 11.30.2013 | Politics
Kelsey Harris

How do you take complex policies and frame them in a visually compelling way? How do you make images that every American not only understands, but wants to share?

Your Ideas Have To Be Bulletproof!

Posted 09.30.2013 | Comedy

Every company wants to have an ad that goes viral, but few produce anything that really deserves it. A notable exception of late is UK mobile company ...

Connecting the Dots: Startups, Viral Marketing, and Early Stage Success

Jay Singh | Posted 11.26.2013 | Impact
Jay Singh

Building a brand that people love starts with a big vision, taking daily steps toward the vision, and paying attention to the product and marketing message.

Just in Case You Missed It: The Media Revolution of 1999

Kevin McDonough | Posted 07.03.2013 | Entertainment
Kevin McDonough

1999 saw the debut of two of the greatest shows ever made, as well as the seeds of the medium's embrace of cheaply made mediocrity. It marked the beginning of whole new expectations of where television could ascend -- or descend.

Viral's Secret Formula, Part 2

Jonah Berger | Posted 06.17.2013 | Media
Jonah Berger

Generating word of mouth or getting something to go viral sometimes seems like magic. Like catching lightning in a bottle. But it's not. By understanding the science behind social influence you can make your own products and ideas contagious.

Viral's Secret Formula

Jonah Berger | Posted 06.10.2013 | Media
Jonah Berger

Want to know why things go viral? Why some products get more word of mouth? Let me tell you a secret. It's not luck.

What They Saw Terrified Them

Posted 03.05.2013 | Comedy

What would you do if you stumbled onto a murder? That's the question posed by a new viral marketing promo for the film "Dead Man Down", which purports...

The Future of Social Marketing Is the Messenger, Not the Medium

Francisco Diaz-Mitoma | Posted 02.03.2013 | Business
Francisco Diaz-Mitoma

It is no longer enough just to look at the absolute number of fans a brand has on Facebook. Anyone can purchase Facebook fans -- what matters is the amount of engagement around the brand.

Hurricane Sandy and the Volunteer Impulse

Vivien Hoexter | Posted 01.08.2013 | Impact
Vivien Hoexter

Of course, I was giving money. We were all giving money. But the impulse to help, to get our hands dirty -- to somehow ease the suffering with our own labor -- is strong.

McDonald's Endangered Kids' Privacy?

The Huffington Post | Ron Dicker | Posted 10.23.2012 | Parents

Months after McDonald's was accused of violating child online privacy laws in a complaint filed with the Federal Trade Commission, the fast food giant...

Truth in Advertising... It Works!

Herman Chan | Posted 09.30.2012 | Business
Herman Chan

Elle Zober stuck a sign in the ground that said: "Husband left us for a 22-year-old... House For Sale by scorned, slightly bitter, newly single owner." It went viral! Marketers pay an arm and a leg for that kind of publicity. Yet why can't they get the traction Elle did?

A Startup Called 'ViralGains' Pushes for Online Video Advertising With Branded Viral Videos

Greg Voakes | Posted 08.19.2012 | Small Business
Greg Voakes

Boston-based startup ViralGains wants to provide solutions for brands and advertising agencies spread their video content online. The company is focused on their business to business initiative of distribution, seeding, and marketing viral videos for brands.

Five Ingredients to Make a Commercial Viral

Chloe Spencer | Posted 08.12.2012 | Business
Chloe Spencer

Commercials are excellent means of advertising. But they only reach audiences watching TV at that one moment that they are playing. Unless, they were good enough to go viral. So what makes a commercial good enough to be shared online and spread like wildfire?

What Are Your Organization's Tweetable Moments?

David Nour | Posted 07.08.2012 | Business
David Nour

"Today, I had an amazing experience at...." Discovering a tweet like the above referencing a review about you, your organization, or your brand is certainly better than: "I'll never visit / do business with / interact with / buy from...."

Building Brands in the Digital Age

Dean Donaldson | Posted 06.02.2012 | Media
Dean Donaldson

If advertisers want something solid, something that is going to last, whether personal or brand, they still need to invest in relationships with consumers. It still takes time... they need to learn to build brand moments online to create lasting customer relationships.

Angry Birds Creator Peter Vesterbacka: "Games Are Good for Your Brain'

Elisabeth Braw | Posted 05.28.2012 | Business
Elisabeth Braw

Angry Birds has transfixed the world with its angry -- but cute -- birds launching pigs. Its new game is based in space. But Angry Birds' creative director aims even higher: he wants to get the whole world exercising, with Angry Birds of course.