Executive Editor Rod Kurtz reveals how to get your marketing message out and where to find a mentor. Plus, a surprise visitor stops by the set....
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Executive Editor Rod Kurtz helps a young entrepreneur take down the cupcake cartel. Plus, advice on customer testimonials....
Word of mouth marketing is a medium which allows for powerful yet affordable messages to be spread through the consumer world.
"Latinos love their cell phones. The passionate nature of the culture fits perfectly with our first-rate sports programming and their desire to stay connected."
Although there were only 30 people in attendance for his reading, Penenberg led it skillfully. Amateur writers should take note of some of Penenberg's successes.
Companies like eBay, Facebook, and Twitter created multimillion dollar businesses practically overnight. The secret: Their users distributed their product for them.
Complex ideas, whether theories or promotions, engage the intellect and rouse contemplation, but they are rarely goads to immediate action. Simple ideas, by contrast, anchor themselves in our memory.
Based on a scream-filled screening I caught at the Telluride Film Festival, Paramount's faith may not be misplaced, though it's anyone's guess whether lightning (or pesky demons) can strike the same public fancy twice.
If you haven't seen the spectacular display of Mattress Dominoes yet, check it out.
In 1999 I was in charge of producing the Blair Witch Project's Web site and online media outreach. Here are five observations that hold the same weight in 2009 as they did in 1999.
Thanks in part to shareholders and investors and a shrinking economy, smart marketing spends are more important than ever.
Twitter and Deepak Chopra spread peace on earth with the I Take The Vow pledge.
The winning video in the Chicago Opera Theater's free opera contest.
England is abuzz about the 'faceless aliens' who are being spotted all over Britain. Due to the penchant of the 'creatures' for high profile events li...
While it may actually be viral marketing for Gatorade this now infamous
"ball girl catch" video gained almost 800,000 hits on YouTube in less than tw...
Remember those YouTube videos floating around a couple weeks ago that showed four cellphones ringing around a pile of popcorn kernels, causing the ker...
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