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Viral Marketing

Rod Kurtz

Ask Rod, Episode 17: How Do I Get Free Publicity? | Rod Kurtz | Posted 01.26.2012 | Small Business

Executive Editor Rod Kurtz reveals how to get your marketing message out and where to find a mentor. Plus, a surprise visitor stops by the set....

Rod Kurtz

Ask Rod, Episode 15: How Do I Spread the Word About a New Product? | Rod Kurtz | Posted 01.26.2012 | Small Business

Executive Editor Rod Kurtz helps a young entrepreneur take down the cupcake cartel. Plus, advice on customer testimonials....

Word of Mouth Marketing -- Powerful Messaging Via an Affordable Medium

April Rudin | Posted 05.25.2011 | Business
April Rudin

Word of mouth marketing is a medium which allows for powerful yet affordable messages to be spread through the consumer world.

English Speaking Hispanics Lead in Mobile Internet Growth...

Chris Brassington | Posted 05.25.2011 | Business
Chris Brassington

"Latinos love their cell phones. The passionate nature of the culture fits perfectly with our first-rate sports programming and their desire to stay connected."

Ten Tips to Running a Good Book Reading

Danny Groner | Posted 05.25.2011 | Books
Danny Groner

Although there were only 30 people in attendance for his reading, Penenberg led it skillfully. Amateur writers should take note of some of Penenberg's successes.

The Author and the iPhone App

Adam Penenberg | Posted 05.25.2011 | Books
Adam Penenberg

Companies like eBay, Facebook, and Twitter created multimillion dollar businesses practically overnight. The secret: Their users distributed their product for them.

Why Some Ideas Take Flight, and Others Don't

Rick Smith | Posted 11.17.2011 | Healthy Living
Rick Smith

Complex ideas, whether theories or promotions, engage the intellect and rouse contemplation, but they are rarely goads to immediate action. Simple ideas, by contrast, anchor themselves in our memory.

Is Paranormal Activity the Next Blair Witch?

Chris Willman | Posted 05.25.2011 | Entertainment
Chris Willman

Based on a scream-filled screening I caught at the Telluride Film Festival, Paramount's faith may not be misplaced, though it's anyone's guess whether lightning (or pesky demons) can strike the same public fancy twice.

Do Not Try This at Home

Dr. Michael J. Breus | Posted 05.25.2011 | Style
Dr. Michael J. Breus

If you haven't seen the spectacular display of Mattress Dominoes yet, check it out.

Still Nauseous After All these Years: Blair Witch Turns 10

Jessica Rovello | Posted 05.25.2011 | Entertainment
Jessica Rovello

In 1999 I was in charge of producing the Blair Witch Project's Web site and online media outreach. Here are five observations that hold the same weight in 2009 as they did in 1999.

You're Spending Too Much On Advertising

Sarah O'Leary | Posted 05.25.2011 | Business
Sarah O'Leary

Thanks in part to shareholders and investors and a shrinking economy, smart marketing spends are more important than ever.

Spreading Peace on Twitter

Stephen H. Dinan | Posted 11.17.2011 | Healthy Living
Stephen H. Dinan

Twitter and Deepak Chopra spread peace on earth with the I Take The Vow pledge.

The YouTube Winner Is . . .

Brian Dickie | Posted 05.25.2011 | Chicago
Brian Dickie

The winning video in the Chicago Opera Theater's free opera contest.

'Faceless People' Attend Events In Britain

Huffington Post | Sean Morrow | Posted 05.25.2011 | Home

England is abuzz about the 'faceless aliens' who are being spotted all over Britain. Due to the penchant of the 'creatures' for high profile events li...

Acrobatic Ball Girl: Great Catch (VIDEO)

Huffington Post | Posted 05.25.2011 | Home

While it may actually be viral marketing for Gatorade this now infamous "ball girl catch" video gained almost 800,000 hits on YouTube in less than tw...

Cellphone Popcorn Videos Revealed As Viral Marketing Ads

Huffington Post | Patrick Waldo | Posted 05.25.2011 | Business

Remember those YouTube videos floating around a couple weeks ago that showed four cellphones ringing around a pile of popcorn kernels, causing the ker...