For it's first 80 years, females (including Rometty who showed up in pink) were denied the green jacket but allowed on the grounds during the tourney to "entertain clients." That sent a powerful message about women's true place -- not only in the business hierarchy, but society in general.
One could see it as archaic. Maybe we no longer need trendspotters, when everything is changing all the time, and when everything else -- branding, marketing, behavior and lifestyle -- can adapt in real time. Trendspotting can be frustrating.
Barreling headlong into the 20th Century, the Royal and Ancient Golf Club in St. Andrews, Scotland, votes September 18 on whether to admit women. It's the same day Scots go to the polls to vote on whether to secede from Britain.
This week marks an important occasion in golf, sports and, quite frankly, the campaign for equality. For the first time, female members of the Augusta National Golf Club will be present at the Masters Golf Tournament in Augusta, GA.
As an advisory board member of Glamour Women of the Year, I have the privilege of nominating five inspiring women -- or groups of women -- who have made an impact in 2012. And I'd love to hear your suggestions.
As sure as the azaleas bloom, the Masters golf tournament reminds us that Augusta National Golf Club still discriminates against women. As members squirm, some of us who frequent the world's poshest private enclaves are delighted to see the prejudice practiced at Augusta drawing attention anew.
Don't we want to know how Romney or Obama is going to create a better environment where women can have the choice -- to stay at home and raise a family or go to work full-time and not be judged on whether they are a good mom, or be given more flex time to do both?
Virginia Rometty is IBM's new chief as of January -- and one tradition (Augusta's boys-only policy) runs smack dab into another (giving IBM's CEO a membership along with the coveted ugly green jacket).
Will women transform the meaning of power by distributing power rather than holding onto it, by engaging people rather than dictating to them, and by seeking to bring the best out in people rather than focusing on themselves as center stage heroes?