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Virtual Goods

The Anarchist's Currency

Reuters | Posted 06.02.2012 | Money

By Naomi O'Leary LONDON, April 2 (Reuters) - Financial traders have a new toy: Bitcoin, a digital currency variously dismissed as a Pon...

How FarmVille Players Can Help The Hungry

Huffington Post | Anna Bahr | Posted 11.27.2011 | Impact

A new campaign is poised to ease the guilt that comes from spending hours on FarmVille. Now, as users of the Facebook game harvest virtual crops and t...

Getting Real With Virtuality

Karthika Swamy Cohen | Posted 07.31.2011 | Technology
Karthika Swamy Cohen

As people increasingly choose virtual games over real playing fields, the electronic innards of computers everywhere are gradually blurring the lines between reality and virtuality.

The Fake Cow Cash Cow

Jessica Rovello | Posted 05.25.2011 | Technology
Jessica Rovello

A few weeks ago it was announced that social gaming powerhouse Zynga, who makes its money primarily through the sale of virtual goods, had a higher va...

Direct Monetization of Digital Content: Not if, But How

Sam Shrauger | Posted 05.25.2011 | Business
Sam Shrauger

When it comes to online and digital distribution of goods, I'm often confronted with the question of whether consumers are willing to pay for content. It surprises me, on many fronts, that such a question persists -- yet it does.

And the Next FarmVille Is...

Jessica Rovello | Posted 05.25.2011 | Technology
Jessica Rovello

I went in search of what would be this year's Farmville: a game so game-changing that its maker Zynga (only two years old) has earned a valuation between four and five billion dollars.

Free is the New Cash Cow

Megan Berry | Posted 05.25.2011 | Technology
Megan Berry

One of the fastest growing sections of the gaming economy is casual gaming, with an audience that's predominately female and typically older than the "traditional" gaming crowd.

Haiti Earthquake: Zynga Games Raising Millions For Relief

Posted 05.25.2011 | Impact

Game developer Zynga has raised over $1 million for Haiti relief efforts through special virtual products available through their Farmville and Mafia ...

Mugged At Knifepoint For Runescape Virtual Goods

Silicon Alley Insider | Eric Krangel | Posted 05.25.2011 | Business

A Dutch court confirms the obvious: virtual goods, such as Facebook gifts or World of Warcraft gold, are real goods. And if you steal them, it's theft...