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Vitamin Water

Vitaminwater Responds To Fan Backlash

AP/HuffPost | Posted 09.30.2014 | Business

NEW YORK (AP) — Coca-Cola is reversing course after fans of Vitaminwater complained about the drink's new sweetener. The Atlanta-base...

My Worst of 2013

Courtney Garcia | Posted 02.26.2014 | Comedy
Courtney Garcia

In 2014, however, I'm hoping to work on my patience. Therefore, for this year's "Worst of" list, I'm counting down the 15 times when I unreasonably lost my cool in public.

LISTEN: Frank Ocean Drops New Song

Posted 09.25.2012 | Entertainment

Frank Ocean stunned a crowd in New York City on Monday night, crooning his way through a one-hour set at The Fader and Vitamin Water's final #Uncapped...

Flavored Waters: The Better Soft-Drink Alternative

Posted 08.31.2012 | Taste

Something must be in the water because it seems everyone is talking about flavored waters -- and we don't mean the ones you buy. People are starting t...

Vitaminwater Inaccurately Claims To Use Real Fruit Juice

Posted 01.03.2012 | Home

The Coca-Cola Company has recently come under fire from The Children's Food Campaign (CFC) -- an initiative that strives to improve children's health ...

Taste Bud Reset: 3 Easy Ways To Kick A Sugary Drink Habit

Pooja R. Mottl | Posted 12.25.2011 | Healthy Living
Pooja R. Mottl

After tasting water in these beautiful, more flavorful ways over a 72-hour period, your taste buds will react differently to a sip from a Coke can or even from a gulp of orange juice.

VitaminWater Ads: The Newest Way To Charge Your Cellphone

The Huffington Post | Megan Hess | Posted 09.18.2011 | Technology

Do you hate it when your cellphone dies during your commute? Then you may love these new advertisements. Bus shelters in select cities now feature...

EXCLUSIVE: Vitamin Water For Homeless People?

The Huffington Post | Katla McGlynn | Posted 05.25.2011 | Comedy

A new season of Comedy Central's "Friday Night Stand Up" has begun, and HuffPost Comedy has your weekly sneak peek right here. Check back every week f...

Vitaminwater Called Misleading

AP | Posted 05.25.2011 | Home

LONDON — Britain's ad regulator says Vitaminwater has too much sugar to be accurately described as nutritious and has ordered owner Coca-Cola to sto...

The Dark Side of Vitaminwater

John Robbins | Posted 11.17.2011 | Healthy Living
John Robbins

In a staggering feat of twisted logic, lawyers for Coca-Cola are defending the lawsuit by asserting that "no consumer could reasonably be misled into thinking vitaminwater was a healthy beverage."

David Wright, The Situation Hawk VitaminWater In 'Situational Training' Ad (VIDEO)

Posted 05.25.2011 | Sports

Spring training is over and the MLB regular season is underway, but it looks like Mets third baseman David Wright took conditioning to a new level dur...

XXX Vitamin Water: Marketing a Myth

Hemi Weingarten | Posted 11.17.2011 | Healthy Living
Hemi Weingarten

Ever-enterprising beverage marketers will persuade normally rational people to buy colored sugar water for personal consumption.

'Bottled And Sold': Selling Bottled Water, The Modern Medicine Show

Peter H. Gleick | Posted 05.25.2011 | Books
Peter H. Gleick

The history of marketing water with extravagant and questionable claims goes back centuries - indeed many of the early "medicine show" and "snake oil" salesmen were effectively marketing water, mixed with "special" ingredients.

Vitamin Water Looks to Spread a Little Brand Madness of Its Own...

Joe Favorito | Posted 05.25.2011 | New York
Joe Favorito

The folks at Vitamin Water have always championed the idea of the look-away pass as a way to find ways to build brand value. Figure out what the comp...