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Vitamin Water

Creating a Generation of Healthy Adults

Leigh Pechillo | Posted 03.29.2016 | Healthy Living
Leigh Pechillo

Parents, we are here to influence our children and guide them down a healthy path in life. We need to provide them with healthy choices at home, raise our voices to limit the marketing of unhealthy foods and drinks and provide opportunities for them to get off our couches and move.

Tricking Parents Into Bad Choices

Ayala Laufer-Cahana, M.D. | Posted 05.20.2015 | Healthy Living
Ayala Laufer-Cahana, M.D.

Parents usually have their kids' best interest in mind. They want them to grow healthy, acquire eating habits that promote wellness, and have beautiful, strong teeth. So how come kids are drinking so much sugar, an ingredient on the top of the list of foods to consume-less-of?

Vitaminwater Responds To Fan Backlash

AP/HuffPost | Posted 09.30.2014 | Business

NEW YORK (AP) — Coca-Cola is reversing course after fans of Vitaminwater complained about the drink's new sweetener. The Atlanta-base...

My Worst of 2013

Courtney Garcia | Posted 02.26.2014 | Comedy
Courtney Garcia

In 2014, however, I'm hoping to work on my patience. Therefore, for this year's "Worst of" list, I'm counting down the 15 times when I unreasonably lost my cool in public.

LISTEN: Frank Ocean Drops New Song

Posted 09.25.2012 | Entertainment

Frank Ocean stunned a crowd in New York City on Monday night, crooning his way through a one-hour set at The Fader and Vitamin Water's final #Uncapped...

Flavored Waters: The Better Soft-Drink Alternative

Posted 08.31.2012 | Taste

Something must be in the water because it seems everyone is talking about flavored waters -- and we don't mean the ones you buy. People are starting t...

Vitaminwater Inaccurately Claims To Use Real Fruit Juice

Posted 01.03.2012 | Home

The Coca-Cola Company has recently come under fire from The Children's Food Campaign (CFC) -- an initiative that strives to improve children's health ...

Taste Bud Reset: 3 Easy Ways To Kick A Sugary Drink Habit

Pooja R. Mottl | Posted 12.25.2011 | Healthy Living
Pooja R. Mottl

After tasting water in these beautiful, more flavorful ways over a 72-hour period, your taste buds will react differently to a sip from a Coke can or even from a gulp of orange juice.

VitaminWater Ads: The Newest Way To Charge Your Cellphone

The Huffington Post | Megan Hess | Posted 09.18.2011 | Technology

Do you hate it when your cellphone dies during your commute? Then you may love these new advertisements. Bus shelters in select cities now feature...

EXCLUSIVE: Vitamin Water For Homeless People?

The Huffington Post | Katla McGlynn | Posted 05.25.2011 | Comedy

A new season of Comedy Central's "Friday Night Stand Up" has begun, and HuffPost Comedy has your weekly sneak peek right here. Check back every week f...

The Dark Side of Vitaminwater

John Robbins | Posted 11.17.2011 | Healthy Living
John Robbins

In a staggering feat of twisted logic, lawyers for Coca-Cola are defending the lawsuit by asserting that "no consumer could reasonably be misled into thinking vitaminwater was a healthy beverage."

David Wright, The Situation Hawk VitaminWater In 'Situational Training' Ad (VIDEO)

Posted 05.25.2011 | Sports

Spring training is over and the MLB regular season is underway, but it looks like Mets third baseman David Wright took conditioning to a new level dur...

XXX Vitamin Water: Marketing a Myth

Hemi Weingarten | Posted 11.17.2011 | Healthy Living
Hemi Weingarten

Ever-enterprising beverage marketers will persuade normally rational people to buy colored sugar water for personal consumption.

'Bottled And Sold': Selling Bottled Water, The Modern Medicine Show

Peter H. Gleick | Posted 05.25.2011 | Home
Peter H. Gleick

The history of marketing water with extravagant and questionable claims goes back centuries - indeed many of the early "medicine show" and "snake oil" salesmen were effectively marketing water, mixed with "special" ingredients.

Vitamin Water Looks to Spread a Little Brand Madness of Its Own...

Joe Favorito | Posted 05.25.2011 | New York
Joe Favorito

The folks at Vitamin Water have always championed the idea of the look-away pass as a way to find ways to build brand value. Figure out what the comp...