While some of the elements of the art opening haven't changed, what appears to separate Mr. Restoin-Roitfeld from the past, and even the present, may be his seemingly effortless marketing strategy and business model execution.
A highlight was when a curator was showing a group of fans the beer stein covered in hand-molded and painted snails and a giant cowboy swaggered over and hollered, "Where's the sauce for these little suckers?" and swooped his paw by the art.
Retna is one of the great writers to succeed in spreading his art around the world. Retna created his own take on the commonly used Old English script by interlarding it with Asian characters and hieroglyphics.
Tuesday's big money shindig went down at the brand new Mondrian SoHo hotel. The event's climax was the "money drop" from the Garden Room ceiling, when real dollar bills, drink tickets and fake Kanye cash rained down on the crowd.