When is someone at General Motors going to go to prison for the lives lost thanks to their cheating? Or Toyota? And although we may not be able to count the bodies today, we know that Volkswagen's cheating harms the environment, and that the dirtier air for which they are responsible will cut lives short.
A company's reputation is everything. And in today's age, news disseminates so quickly that a solid reputation can be destroyed in minutes. Leadership must guard that reputation and when a crisis emerges, executives need to rethink about priorities and develop a right plan to restore the company's reputation.
Time discovers truth, though sometimes it can take years to be discovered. In the case of Volkswagen, who started selling their first emission-test-cheating diesels in 2009, it took six years for the truth to be revealed, and now we all watch in disbelief as a giant in the auto industry comes tumbling down.
Driving enjoyment = Fahrvergnügen. Or does it? When companies get in hot water, it's an instant news hook for the media and public conversations. If you're out to make a difference on a global scale, watch for companies making headlines to infuse your sound bites, stories and stats to influence stories we all share.