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W Hotels

How Ditching Traditional Advertising Turned Into More Attention for W Hotels

Bryan Elliott | Posted 05.17.2016 | Business
Bryan Elliott

The W is a boutique luxury hotel that is trying very hard to deliver on unique, local experiences. But one of the challenges for any brand that is banking on this kind of UX is how to make it scale...

Vacationing in a Screen Saver

John Nicholson | Posted 01.26.2017 | Travel
John Nicholson

I've had many friends visit the Maldives over the years, and they all rave about it nonstop when they get back. This tiny archipelago in the Indian Oc...

Windy City Happening: Jennifer Hudson and Turn It Up for Change (PHOTOS)

Justin Barbin | Posted 03.23.2015 | Chicago
Justin Barbin

Hudson was thrilled to meet her impersonators and happily took selfies with attendees all the while enjoying the dance party that wrapped up the evening.

Where To Stay To Celebrate SCOTUS Decisions

The Huffington Post | Emi Boscamp | Posted 06.28.2013 | Travel

The Supreme Court of the United States issued an important pair of rulings today, effectively deeming unconstitutional the Defense of Marriage Act, a ...

W Hotels' Fashion Director Gets Edgy At The CFDAs

The Huffington Post | Brooke Bobb | Posted 10.11.2012 | Style

WHO: W Hotels Fashion Director Jenne Lombardo WHAT: The always-chic Lombardo wore a dress by NOMIA (a W Hotel 2012 Fashion Next designer), Lanvin ...

Are Your Banal Street Photos Good Enough to Get Into Instagram's First-Ever New York City Exhibition?

ARTINFO | Posted 06.10.2012 | Arts

Think you have the best photo diary in New York City? Instagram, the super popular iPhone (and now Android) app that lets users snap photos, add film-...

PHOTOS: Seeking Out The Trashiest Spring Break Spots

Oyster | Posted 05.15.2012 | Travel

Things can get really raunch: Think Girls Gone Wild, but without Joe Francis and his camera crew breathing uncomfortably down your neck.

Starwood Hotels and Resorts Donates 2300 Organic Apple Trees to Bay Area Schools

Annie Spiegelman | Posted 05.06.2012 | Green
Annie Spiegelman

The trees will allow children in the San Francisco Bay Area to have access to local organic heirloom apples every fall, along with the opportunity to teach them about heirloom varieties and the different flavor of each tree.

Jenné Lombardo Talks 2012 Class of W Hotels' 'Fashion Next' Program

Zandile Blay | Posted 04.14.2012 | Style
Zandile Blay

A common theme binds Fashion Week parties: celebrating a successful end. But the soiree held by W Hotels last week celebrated the opposite: a successful beginning.

W Hotels' Appoints Jenne Lombardo As Global Fashion Director

Zandile Blay | Posted 10.25.2011 | Travel
Zandile Blay

Under Global Brand Leader Eva Ziegler, W Hotels, (along with fellow Starwood property, Le Meridien) aims to captivate guests with a multifaceted exper...

Le Meridien's New Hub: Grand Plan or Glorified Lobby?

Zandile Blay | Posted 09.04.2011 | Travel
Zandile Blay

Le Meridian, the Parisian luxury property, is relaunching its lobbies into a veritable destination, complete with sensory elements. At least that's their hope.

The View from Room 911

Melanie Nayer | Posted 05.25.2011 | Travel
Melanie Nayer

It's not uncommon to skip floor 13 in buildings; should hotels with direct views of Ground Zero avoid room 911? Would it be so drastic to go from room 910 to 912? Would guests really notice?

The Filipino Fashion Club: Cameron Silver and Monique Lhuillier's Informal Lunch Bunch

Style Section L.A. | Posted 05.25.2011 | Los Angeles
Style Section L.A.

The Filipino Fashion Club is a crew of Filipino designers, retailers, publicists and fashion journalists who -- when schedules sync up -- meet for a Filipino meal and some good conversation.

W Hotels Go Fashion-Forward And Sponsor NY Fashion Week Shows | With Barbara De Lollis | Posted 05.25.2011 | Travel

Starwood's luxury W hotel chain will hit the runways next month, sponsoring designers' runway shows at Mercedes-Benz Fashion Week in New York. Ultimat...

W Hotels' Offering Free Nights Stay To A Pair Of WWII Kiss Reenactors (PHOTOS)

Posted 05.25.2011 | Travel

In honor of the 65th anniversary of the end of World War II on Saturday, August 14th, W Hotels New York (that means ALL of them) are having a "kiss co...

A Post-Thanksgiving Cornucopia: World AIDS Day, The Birth of (RED)WIRE, Milk and Prop 8

Mike Ragogna | Posted 05.25.2011 | Entertainment
Mike Ragogna

The new online digital magazine (RED)WIRE will sponsor a series of unique performances by artists such as U2 and Sheryl Crow, in its bid to help fight AIDS.