In a move apparently to be more progressive, Burger King recently changed its motto from "have it your way" to "be your way." But the company's recent decision to merge with Tim Hortons and move its headquarters to Canada, which reportedly could score tax reductions for the company, is downright regressive.
Public pressure for economic patriotism and corporate stewardship must be a part of any permanent solution. It will mitigate market-based profit maximization pressures. Brand identity and consumer loyalty are not subject to the kind of loopholes that riddle the tax code or the partisan gridlock in Washington, D.C.