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How Important Is a Logo to Your Brand's Success?

Naz Riahi | Posted 08.06.2014 | Business
Naz Riahi

The story of a brand comes through its products, customer service and marketing executions -- or how it connects with its consumers in a meaningful way through those outlets.

Walmart Exec Who Called Sales A 'Total Disaster' Is Out 2 Months Later

Reuters | Posted 06.10.2013 | Business

April 10 (Reuters) - Jerry Murray, the mid-level Wal-Mart Stores Inc executive who called the chain's early February sales "a total disaster" in an ...

Mass Paperback Publisher Goes All Digital

Wall Street Journal | Jeffrey A. Trachtenberg | Posted 05.25.2011 | Books

As digital books continue to gain market share, one of the country's oldest mass paperback publishers is abandoning its traditional print books and ma...

And You Thought Wal-Mart Employees Had it Bad

Gina Nahai | Posted 05.25.2011 | Business
Gina Nahai

At the same time universities claim to be the guardians of knowledge, they treat their faculty to the legal and financial equivalent of what migrant day laborers earn by standing outside Home Depot.