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Shopper Insights: Valentine's Day on Waze

Advertising Week | Posted 02.14.2017 | Business
Advertising Week

By Ana Sofia Reis Love may be a mystery, but Valentine's Day trends from Waze make this romantic holiday more predictable for brands seeking to influ...


Peter Mehlman | Posted 11.28.2016 | Comedy
Peter Mehlman

"Billionaires have been flocking to Wyoming, attracted by its outdoor lifestyle and low taxes." - New York Times. Oh snap, how much do I love my ou...

The Battle For The Future Of Transportation Seems Imminent

The Huffington Post | Ryan Grenoble | Posted 09.06.2016 | Business

Pay no attention to the cordial press releases. Google ― sorry, Alphabet ― sure looks like it’s thinking about taking on Uber. Earlier this week...

Tips for Building Personalized Ads Through Intent Data

Advertising Week | Posted 07.29.2016 | Business
Advertising Week

By Jonathan Crowl Today's consumer is self-aware and expects some level of personalization in all their online endeavors, and as Marketing Dive repor...

Why Location Accuracy Matters

Advertising Week | Posted 07.28.2016 | Business
Advertising Week

By Julie Polmonari, Waze Northeast Sales Lead We marketers know that location-based marketing is big—so big that, as GeoMarketing notes, industry e...

The New Second Screen

Advertising Week | Posted 07.25.2016 | Business
Advertising Week

By Bart Kloosterboer The concept of “Second Screening” - using a second screen while watching television - gained traction afew years ago. It aff...

Context, It's Complicated.

Advertising Week | Posted 07.07.2016 | Business
Advertising Week

By Hayley Besecker, Assistant Product Marketing Manager, Waze Not all digital location marketing is created equal. As the trend gains momentum, this ...

My View on Viewability

Advertising Week | Posted 06.13.2016 | Business
Advertising Week

By Sara Hall, Industry Evangelist, Waze There's a lot of hullabaloo about viewability in online advertising right now. As Adweek notes, the Media Ra...

How Local Mobile Marketing Drives Conversions for Brands

Advertising Week | Posted 06.12.2016 | Business
Advertising Week

By Jonathan Crowl, Waze Contributor Mobile users have warmed up to the prospect of sharing their location data with interested brands. Consumers reco...

What Does the iPhone SE Mean for Mobile Advertising?

Advertising Week | Posted 06.12.2016 | Business
Advertising Week

By Mindy Charski, Waze Contributor Mobile phones have been showcasing increasingly bigger, wider screens over the years, but Apple reversed course i...

Navigating the Benchmarking Superhighway

Advertising Week | Posted 06.07.2016 | Business
Advertising Week

By Marc Plotkin, Brand Specialist, Waze We hear every day from our clients—and for our clients, from their higher-ups—"What's the benchmark? Is t...

Hackers Can Stalk You If You Use Waze

Fusion | Kelly Chen | Posted 04.27.2016 | Technology

Millions of drivers use Waze, a Google-owned navigation app, to find the best, fastest route from point A to point B. And according to a new study, al...

Israel's Iconic Iron Dome: General Danny Gold, Father

Bill_Robinson | Posted 12.04.2016 | Politics

Heroes sometimes surface, when the timing and circumstances are right. Fortunately. And when they do, it's always in the context of triumphing ... good over evil.

Mobile Marketing, Location, and Attribution

Advertising Week | Posted 09.23.2016 | Business
Advertising Week

By Mark Campos | Product Expert, Waze Smart marketers will embrace mobile. They'll deliver useful, relevant brand messages with context, driving more...

Hidden Costs From Our Dependence on Fossil Fuels

Ira Kalb | Posted 05.24.2016 | Business
Ira Kalb

It is estimated that 80 to 85 percent of the energy consumed in the U.S. is from fossil fuels. One of the main reasons given for continuing to use this energy source is that it is much less expensive than alternatives. The true cost, however, depends on what you include in the calculation, and there are so many costs not figured in the bills we pay for energy.

To Get the Most out of a Trip to Israel, Do These 11 Things

Malerie Yolen-Cohen | Posted 05.05.2015 | Travel
Malerie Yolen-Cohen

Just over 250 miles long and 70 miles wide at its widest point (9 miles wide at narrowest), Israel can be covered in a matter of hours. But, you'll want to stay for days -- as many as possible -- because every inch of this country is imbued with meaning.

Waze Adds Amber Alerts To Popular Traffic App

The Huffington Post | Damon Beres | Posted 03.04.2015 | Technology

Waze helps drivers get cheap gas, avoid traffic jams and spot highway patrols -- and now, it wants to find abducted children.

Ten Apps that Can Make Your Life Easier

Kyle McCarthy | Posted 07.30.2015 | Technology
Kyle McCarthy

Earlier this month, the American Psychological Association released their annual Stress in America report. Not surprisingly, according to the report, millennials are the most stressed-out generation, followed by Gen X.

Google's Waze App Fires Back Against Police Criticism

Reuters | Michael Fleeman | Posted 03.29.2015 | Technology

Responding to the Los Angeles police chief, who complained that its popular traffic app could be misused by criminals to track officers, a spokeswoman for Waze said that the company worked with law officers to make them safer.

Information-less in the Age of Information

David Sable | Posted 05.31.2014 | Media
David Sable

No -- this isn't a sequel to Lost or a new episode of Sherlock or the next season of Homeland.

Waze and the Wise Kings

David Sable | Posted 02.22.2014 | Media
David Sable

If Moses had Twitter, would the Ten Commandments have received wider coverage? If Muhammad had Facebook or Buddha LinkedIn, would the essential pillars of major religions be different today?

Google Might Have To Face Down The FTC.. Again

Reuters | Alexei Oreskovic | Posted 08.25.2013 | Technology

By Alexei Oreskovic SAN FRANCISCO (Reuters) - Antitrust regulators are conducting a preliminary inquiry into Google Inc's recent acquis...

Google Makes $1 Billion Purchase To Keep Facebook Away

The Huffington Post | Timothy Stenovec | Posted 06.11.2013 | Technology

Waze finally has a buyer. Google on Tuesday announced that it had bought Waze, a social GPS mapping app that specializes in real-time crowd-sourced...

Google Reportedly ThisClose To Snapping Up Map Startup From Facebook

Reuters | Posted 08.10.2013 | Technology

JERUSALEM (Reuters) - Google is close to buying Waze for $1.3 billion, an Israeli newspaper reported on Sunday, potentially trumping rival offers for ...

Google May Double Down On Maps (And Mess Up Facebook's Plans)

Reuters | Posted 07.24.2013 | Technology

(Reuters) - Google Inc is considering buying Israeli mobile satellite navigation start-up Waze Inc, which may lead to a bidding war with Facebook Inc,...