To pursue legislative action to restrict ivory sales in the United States, the 96 Elephants campaign has followed Hornaday's tested movement strategy: building coalitions with public and private partners, raising public awareness, and working with government leaders.
It is perhaps fitting that the 120th anniversary of WCS (Wildlife Conservation Society) this week coincides with the establishment of three new marine parks in Madagascar. Since its founding 12 decades ago, WCS has dedicated itself to the protection of wildlife and wild places.
Californians are proud to have a bear adorn their state flag, but by helping stop the illegal trade in ivory through the enactment of this ban, the Golden State would be supporting a global effort to save another symbol of strength and determination.
Most conservation practitioners would rather spend the next dollar raised on reducing threats than monitoring the effectiveness of their actions. Not surprisingly, few have ever attempted to gather scientifically credible data on any of the numerous exhaustive lists of indicators.