Bet you didn't think you could learn anything (aside from which candidates want which of their family members on the $10 bill) from the Republican Party's presidential primary race. I thought this too until I started perusing the candidates' websites and realized that small business owners can learn a lot from how political candidates lay out their campaign websites.
Most small-medium businesses (SMBs) would rather pick potatoes than pick a digital-marketing partner. Digital marketing is filled with clutter and confusion. SMBs know digital can help but are unsure of where to start. Having a great partner helps, but finding a great partner can be expensive and counterproductive to your goals.