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Web Marketing

Video Marketing and Brand Reputation. The Wishmaker Meets Web Manager Mauro Perrella

Simonetta Lein | Posted 06.09.2016 | Media
Simonetta Lein

I am very honored to have the web marketing guru Mauro Perrella back here with me. He's an international web manager with long-standing, extensive exp...

How to Write Email Subject Lines Like a Pro

Kasey Luck | Posted 03.16.2017 | Business
Kasey Luck

There are a few people whose emails I always open, even if I know they're trying to sell me something and I don't want to buy. They've refined the skill of subject line writing to a level that each of their emails is a shiny, tempting candy that I can't help but unwrap.

Is Time Really On Our Side in Business?

James Calder | Posted 02.06.2017 | Business
James Calder

If you put in the work, then the Stones are correct, time will be on your side. This is true, because so many of us don't have the patience to build anything. Dream big but most importantly put in the work.

Fear of Pulling the Trigger

Erika Dickstein | Posted 06.16.2015 | Small Business
Erika Dickstein

"How's your new website coming?" Have you been hearing this a lot lately? Has your site been "under construction" longer than you had planned? Here's some possibly comforting news: You're not alone.

Online Marketing for 'Multi-Passionate' Entrepreneurs

Erika Dickstein | Posted 05.05.2015 | Small Business
Erika Dickstein

Suppose you are a "multi-passionate" freelancer, a jack of all trades who sings and also crafts sock puppets and sells them online. Or a psychotherapist who owns a banana plantation on the side. Wouldn't it be easier for all your potential customers if they could find everything you do in one place?

What Your First Step In Digital Marketing Should Be

Sajeel Qureshi | Posted 11.10.2014 | Small Business
Sajeel Qureshi

Think your business is 'too complicated' for an app or there isn't 'an app for that' yet? Go get a sobriety test.

Don't Ruin the Web: Two Rules for Responsible Native Advertising

J.S. McDougall | Posted 11.02.2014 | Business
J.S. McDougall

"Native Advertising" is a fancy way of saying "advertising that masquerades as content." The buzzword itself has been steadily growing in popularity in the web-marketing world since it evolved away from its less dressed-up cousin: "sponsored content."

What You Say Online Can and Will Be Used Against You

Russ Warner | Posted 06.30.2014 | Technology
Russ Warner

Don't post anything online that you wouldn't want your mother or the police knowing.

5 Sure Ways To Kick Off Your 2012 Marketing

Michael Tasner | Posted 03.07.2012 | Business
Michael Tasner

I still believe to this day the quote by Peter Drucker: "Marketing and Innovation are the only two functions of business." When your marketing is solid, all else falls into place.

Intent Is More Important Than Technique

Howard Jacobson | Posted 03.03.2012 | Business
Howard Jacobson

The more important element of your sales copy is your intent -- not your intent to make the sale, but your intent to serve your prospect. If you truly believe that you have a product or service that can help them, then your copy will be effective.

The Number One Secret to Marketing -- Both Online and Offline

Michael Tasner | Posted 05.25.2011 | Business
Michael Tasner

There is one, overarching secret that applies to all businesses, and works for everyone. Everything comes back to relationships. Here are 3 keys to help build profitable relationships.

Conducting a 360 Degree Review of Your Web Platform and Marketing Efforts

Michael Tasner | Posted 05.25.2011 | Business
Michael Tasner

I'm a huge fan of 360-degree reviews. They are typically used in the Human Resource department of a company for employee reviews. The objective of the review is to get a view from all different angles of the particular employee.

Virtual Reality Worlds: The Hows and Whys of This Unique Marketing Universe

Michael Tasner | Posted 05.25.2011 | Technology
Michael Tasner

People, businesses and agencies are continuing to move to using virtual reality worlds because they are tired of traveling, have less money to spend on travel, and are realizing the power associated in these worlds.

Internet Marketing: 5 Things You Need To Know

The Huffington Post/AOL Small Business | Julia L. Rogers | Posted 08.09.2011 | Small Business

Many entrepreneurs don't maximize the marketing power and reach of the Internet -- whether it's social networking, tools to identify and track custome...

I'll Take a Community With That Book, Please!

Fauzia Burke | Posted 05.25.2011 | Home
Fauzia Burke

General trade publishing is for everyone, yet there is no "everyone" out there. Readers are part of micro communities. They want good books, and they need publishers who will support their interests and passions.

'You Gotta Be In It To Win It'

Fauzia Burke | Posted 05.25.2011 | Home
Fauzia Burke

From many years of promoting books online, the one thing I know for sure is that each book has its own sales trajectory. Some start selling right out of the gate and reach great heights, others take the scenic route...

Online Branding for Writers

Fauzia Burke | Posted 05.25.2011 | Home
Fauzia Burke

If I were an author in today's competitive market, I would consider the time I spend developing my online platform and building my brand on the Web as an extension of my job as a writer.

RIP Hardcovers ... Long Live the Kindle

Fauzia Burke | Posted 05.25.2011 | Home
Fauzia Burke

Book publishing is not dying, it's evolving. How much energy and money can we save if we stop publishing hardcovers?

Editorial: Marketing In The World Of The Web

Wall Street Journal | TOM HAYES and MICHAEL S. MALONE | Posted 05.25.2011 | Business

Retailers will eventually recover from the consumption tailspin that threatens this holiday season. But quite apart from the recession, there are othe...