The more important element of your sales copy is your intent -- not your intent to make the sale, but your intent to serve your prospect. If you truly believe that you have a product or service that can help them, then your copy will be effective.
I'm a huge fan of 360-degree reviews. They are typically used in the Human Resource department of a company for employee reviews. The objective of the review is to get a view from all different angles of the particular employee.
People, businesses and agencies are continuing to move to using virtual reality worlds because they are tired of traveling, have less money to spend on travel, and are realizing the power associated in these worlds.
From many years of promoting books online, the one thing I know for sure is that each book has its own sales trajectory. Some start selling right out of the gate and reach great heights, others take the scenic route...
General trade publishing is for everyone, yet there is no "everyone" out there. Readers are part of micro communities. They want good books, and they need publishers who will support their interests and passions.