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Web Strategy

Online Marketing for 'Multi-Passionate' Entrepreneurs

Erika Dickstein | Posted 05.05.2015 | Small Business
Erika Dickstein

Suppose you are a "multi-passionate" freelancer, a jack of all trades who sings and also crafts sock puppets and sells them online. Or a psychotherapist who owns a banana plantation on the side. Wouldn't it be easier for all your potential customers if they could find everything you do in one place?

Where Is Your Front Door? Dealing with Front Door Disease

George Weiner | Posted 11.27.2011 | Business
George Weiner

Front Door Disease is defined by an organization that focuses all of their design and conversion goals on the front page of their site -- ignoring sub pages. A conversion goal can be a donation, email sign-up, or a new user registration.