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Webkinz

How Game Designers Strategically Keep Kids Addicted to Playing

Joel Bakan | Posted 10.06.2011 | Parents
Joel Bakan

Games tap kids' particular fascinations, and are structured in ways that elicit repeat and continued play. "Gaming addiction is a sign of total design success," according to one game designer.

Inspiration or Wince-piration: What Will Kid Movies Be Based on Next?

Joel Schwartzberg | Posted 05.25.2011 | Comedy
Joel Schwartzberg

"Lunchables: The Movie": When a tray of lunchables is micro-waved by accident, the ingredients magically come to life and must save a sexy "Lean Cuisine" from the PG-13 desires of "Hungry Man."

Guys and Dolls

Stephanie Fairyington | Posted 11.17.2011 | Healthy Living
Stephanie Fairyington

The success of web-based interactive dolls like Webkinz indicates that boys respond to toys that tap into their fatherly instincts; for the month of October alone, boys made up 36% of the site's visitors.

Greedy Webkinz Infuriates Parents, Trashes Own Brand

Silicon Valley Insider | Henry Blodget | Posted 05.25.2011 | Business

One of the greatest online success stories of the past two years, Webkinz, has suddenly threatened its brand and annoyed its most important constituen...