Games tap kids' particular fascinations, and are structured in ways that elicit repeat and continued play. "Gaming addiction is a sign of total design success," according to one game designer.
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"Lunchables: The Movie": When a tray of lunchables is micro-waved by accident, the ingredients magically come to life and must save a sexy "Lean Cuisine" from the PG-13 desires of "Hungry Man."
The success of web-based interactive dolls like Webkinz indicates that boys respond to toys that tap into their fatherly instincts; for the month of October alone, boys made up 36% of the site's visitors.
One of the greatest online success stories of the past two years, Webkinz, has suddenly threatened its brand and annoyed its most important constituen...
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