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Website Design

Is SEO Dead? Why Hotjar Is Aiding and Abetting the NEW 3-Letter Kid in Town.

Eric 'E-Rock' Christopher | Posted 11.09.2015 | Business
Eric 'E-Rock' Christopher

Conversion Rate Optimization (CRO), as defined on Wikipedia, "is the method of creating an experience for a website or landing page visitor with the goal of increasing the percentage of visitors that convert into customers."

How Much Does It Cost to Make a Custom Website?

Gabriel Shaoolian | Posted 11.05.2015 | Business
Gabriel Shaoolian

In some ways, creating a website is a lot like building a house. There are endless options depending on what you need and want. Each and every website design project, like every house, is always different.

How to Create a Website That Sells

Yura Bryant | Posted 10.12.2015 | Business
Yura Bryant

When it comes to creating a successful website, small businesses tend to overlook the importance of having one. They believe a well performing website is too expensive to support and design, so they choose to go the cheap route.

7 Lessons Your Small Business Can Learn From the Republican Primary Websites

Erika Dickstein | Posted 10.05.2015 | Business
Erika Dickstein

Bet you didn't think you could learn anything (aside from which candidates want which of their family members on the $10 bill) from the Republican Party's presidential primary race. I thought this too until I started perusing the candidates' websites and realized that small business owners can learn a lot from how political candidates lay out their campaign websites.

Mobile Website Checklist: How to Ensure a Great User-Experience

Gabriel Shaoolian | Posted 09.24.2015 | Business
Gabriel Shaoolian

Your navigation should be focused on simplicity. In the top left or in the top right, use a "hamburger menu" to house links to important pages.

4 Website Design Tactics to Increase User Engagement With Your Brand Online

Gabriel Shaoolian | Posted 09.15.2015 | Business
Gabriel Shaoolian

While the term "user engagement" is spoken of quite frequently in online marketing, let's first define exactly what that phrase means and why it's a contributing factor to a website's success.

Selecting the Best Website Builder for Your Small Business

Ashley Wren Collins | Posted 08.17.2015 | Business
Ashley Wren Collins

When you're a small business, your website is your calling card, your one shot chance to attract the clients you need to build your success.

10 Considerations When Building a Business Website

Allie Gray Freeland | Posted 06.16.2015 | Business
Allie Gray Freeland

What does your online presence -- or lack thereof -- say about your business? Customers expect the best even before stepping foot in your shop, and your website is a clear reflection of your professionalism.

Business Website Essentials

Kali Kasprzyk | Posted 06.15.2015 | Technology
Kali Kasprzyk

As the owner and designer at HostMamas, we have seen our fair share of sites in desperate need of help. Let's face it. The Web is full of pitiful sites, and we're not just talking about bad design.

Optimizing Your Website for Mobile

Laura Packard | Posted 06.05.2015 | Impact
Laura Packard

You may have heard about "Mobilegeddon" on April 21st - when Google took into account whether your website is mobile-ready, and started ranking mobile friendly websites higher in search.

New to Freelance Web Design? Read Me.

Kali Kasprzyk | Posted 06.05.2015 | Technology
Kali Kasprzyk

As the owner and primary designer at HostMamas, I have run across many tips, tools, and inspiration through my years of freelancing and networking. Some good, some not so good. Here are some of my favorite if you are just getting your feet wet in this fun world.

7 Smart Reasons Marketing Executives Use WordPress CMS for Corporate Websites

Jon Rognerud | Posted 05.28.2015 | Business
Jon Rognerud

There are many reasons you should be using WordPress for your corporate website. This content management system, or CMS, is one that you can be happy with due to its popularity, extensibility and ease of use.

Benefits of a Website Redesign

Siva Yenneti | Posted 05.07.2015 | Small Business
Siva Yenneti

Many think of a website redesign as a daunting, time-consuming and expensive task. However, it doesn't have to be any of those things.

Google Says Go Mobile or Go Home

Kelly Phillips | Posted 06.13.2015 | Technology
Kelly Phillips

If your website doesn't pass the Google Mobile-Friendly test, your chances of being seen by users of mobile devices is about to go down. Way down. And it could seriously cost you.

Is Slow Site Speed the Reason Ecommerce Holiday Sales Are Down?

Andre Bourque | Posted 02.03.2015 | Business
Andre Bourque

The most recent Black Friday stats are in, and they've hit a staggering nearly $7 billion less than last year -- in both brick and mortar and online retailers. That's a drop of 11 percent.

6 Steps to an Amazing Personal Website

Shayla R. Price | Posted 01.31.2015 | Technology
Shayla R. Price

A website is your personal mark on the Internet. In just a few seconds, people will learn your personality and decide if your site is worthy of their full attention. That's why it's so important to design a website that expresses your true self and engages your target audience.

Are You Losing a Full Day of Revenue With Your Mobile Site?

Allen Burt | Posted 12.20.2014 | Small Business
Allen Burt

Not optimizing your site for mobile is the equivalent of having your physical store closed one day a week.

6 Ways to Make Visitors Fall in Love With Your Website

Ian Mills | Posted 11.26.2014 | Small Business
Ian Mills

If you are familiar with your website analytics you would have heard of a metric called "bounce rate." The bounce rate is the percentage of website visitors that leave your website after visiting one page.

Making My Case: Why Authors Need Websites

Fauzia Burke | Posted 10.26.2014 | Books
Fauzia Burke

If you are an author, you may view getting your website up as a time-suck or annoyance, but that doesn't mean you don't need one. Authors without websites, your careers are like houses without foundations. Not convinced?

Want a Winning Website for Your Non-Profit?

Laura Packard | Posted 09.08.2014 | Impact
Laura Packard

Say you have a successful long-established non-profit advocacy group. Or perhaps you just launched your political campaign or non-profit online. Now it's time for your organization to do a full website build (or rebuild)!

5 Important Reasons to Redesign Your Website

Ian Mills | Posted 08.20.2014 | Small Business
Ian Mills

Technology and design styles change quickly and so too can the focus of your business. It is important that your website remains current with these changes and that your business is getting the most out of the new online opportunities that are available. Here are five excellent reasons to consider a website redesign,

How Important Is Responsive Design?

John Rampton | Posted 07.06.2014 | Business
John Rampton

Chances are that you competitors aren't making use of responsive designs, which means that they are losing out on potential customers. And, that is where you can stay ahead and take those customers away.

How Upstart Website Platforms Are Catching Up to Wordpress

Shane Paul Neil | Posted 06.22.2014 | Small Business
Shane Paul Neil

For the WordPress-phobic and the do-it-yourself-inclined, plug and play options offer several distinct advantages. The better PNP options offer hundreds of customizable themes that can be tweaked easily with no coding ability whatsoever.

5 Reasons You Absolutely Must Optimize Your Website for Mobile

Ian Mills | Posted 06.16.2014 | Small Business
Ian Mills

Shoppers have little patience for an unwieldy website and one-third of them will leave a transaction if the site isn't optimized for mobile.

10 Must Have WordPress Plugins for 2014

Jonathan Long | Posted 05.19.2014 | Small Business
Jonathan Long

Using plugins can help improve the performance of a website, the search engine optimization, and the overall user experience. Here are ten must have plugins for 2014, in no particular order.