As more and more businesses begin to rely on internet sales and conversions for a healthy portion of their revenues, it's becoming increasingly important for marketers to develop captivating and high-converting landing pages. Unfortunately, it seems like the majority of the industry is headed in the wrong direction and is actually designing landing pages that kill conversions.
Whenever clients interested in creating a website come into our digital agency, I always tell them the same thing. Before you can jump into design, before you can jump into development, and before you can jump into information architecture, you first have to start with a website strategy. This element is essential to completing a website with a high conversion rate that produces results for your business.
Bet you didn't think you could learn anything (aside from which candidates want which of their family members on the $10 bill) from the Republican Party's presidential primary race. I thought this too until I started perusing the candidates' websites and realized that small business owners can learn a lot from how political candidates lay out their campaign websites.