In modern business, it is essential that you have a website. It doesn't matter if you want to create a business website where you can promote your products, offer services or additional information, or you want to create a personal website in order to show off your expertise in your field, experience and portfolio - having a website is simply a must if you want to establish yourself as a legit professional and create credibility for your business.
These design considerations are incredibly important and can make the difference between generating a steady stream of leads and sending folks straight to the competition. Unfortunately, our focus on great design can turn into tunnel vision and mean that an equally important component -- content -- gets left behind.
Across the board, companies within various industries tend to measure their success online based on their conversion rate. Whatever the objective of a website is, from completing a purchase, requesting a quote, or making an appointment, these actions and conversions are what all marketing initiatives intend to help accomplish.
As more and more businesses begin to rely on internet sales and conversions for a healthy portion of their revenues, it's becoming increasingly important for marketers to develop captivating and high-converting landing pages. Unfortunately, it seems like the majority of the industry is headed in the wrong direction and is actually designing landing pages that kill conversions.