Say you have a successful long-established non-profit advocacy group. Or perhaps you just launched your political campaign or non-profit online. Now it's time for your organization to do a full website build (or rebuild)!
Instead of antiquated PowerPoint presentations, how about a detailed strategic development, testing and website launch plan from the private companies hired to design, build and manage the multi-million dollar website?
I've seen it too many times: starry-eyed would-be Internet entrepreneur meets real developer, dream in hand. This is culture clash. More often than not, it ends up with wasted time, wasted money and dashed dreams. Concept meets computer code.