Trade dress involves the overall nonfunctional appearance and design characteristics of items including such elements as shape, color, graphics, and packaging. Great trade dress can make an already good product sizzle. It is that important.
7iber.com (Hiber, Arabic for ink) is running again after bowing to Jordan's licensing requirement and being blocked four times, but it hasn't veered from a mission to produce good, professional, and critical content.
Whether you are a B2B or B2C business, the holidays are the most important times of year to make sure your website is performing as well as it can be so that you don't miss out on the estimated 72.4 billion dollars of sales that will be made this season.
It was blocked four times, going from dot.com, to dot.org, to dot.net, to dot.me, but 7iber (Hiber, or ink in Arabic, with an emphasis on the guttural "H") plans to continue fighting for the right to publish content it deems important in Jordan.
Say you have a successful long-established non-profit advocacy group. Or perhaps you just launched your political campaign or non-profit online. Now it's time for your organization to do a full website build (or rebuild)!
Friends and acquaintances across the Middle East/North Africa region often ask for advice on matters related to journalism, media in general, ethics, and how to prepare young people for this very exciting and ever-changing field.
I realize we're all trying to run our own creative businesses and that building an audience is important. But we beat ourselves up too often for not reaching enough people, especially when we're starting out.
The Obama administration just rolled out what could be called "version 1.1" of HealthCare.gov. After two months of nothing short of disaster, the White House is now confident that the website is ready for prime time. Mostly.
In the end, all of the complaints won't change the past. The ACA was passed and Barack Obama was reelected. Even our nation's most sacred document has been updated 27 times. Are we really supposed to believe that the ACA is an all or nothing proposition?
You, the faceless one, who hides behind empty words. You, the unhappy one, spreading your misery through harassment and humiliation. You, the angry one, trying to feel powerful by intimidating others with your hate. I refuse to let you hurt me.
Along with the launch of Book, FiftyThree have also designed a new landing page for Book, featuring an elegant new look. I recently spoke with Scott Olson, FiftyThree's front-end engineer, who took me behind the scenes of Book's landing page.
While content is king, compelling, engaging content is the master. But creating content isn't always easy. You have to come up with ideas, you have to keep inventing new topics. So, what's the best way to do that?