As an old newspaperman living in a digital age, I am often asked if print will survive. My answer is yes, and for a very important reason: You can't wrap fish in a website. Besides, what are you supposed to do, housebreak your dog on an iPad?
When someone lands on your website for the first time, will they spend some time reading more about you, make a note to come back another time for more, or will they hit the back button and move on to the next site?
The real challenge is making your visitors stay on your website long enough to find out more about what you have to offer and, even better, come back for more. So, what makes people click the back button? What can you do to make your visitors stay beyond the first few seconds?
I've done some imbecilic things in my life but nothing tops trying to build my own website without professional help. What I thought would be a fun weekend project made me go gray in places I didn't know I had hair.
Trade dress involves the overall nonfunctional appearance and design characteristics of items including such elements as shape, color, graphics, and packaging. Great trade dress can make an already good product sizzle. It is that important.
7iber.com (Hiber, Arabic for ink) is running again after bowing to Jordan's licensing requirement and being blocked four times, but it hasn't veered from a mission to produce good, professional, and critical content.
Whether you are a B2B or B2C business, the holidays are the most important times of year to make sure your website is performing as well as it can be so that you don't miss out on the estimated 72.4 billion dollars of sales that will be made this season.
It was blocked four times, going from dot.com, to dot.org, to dot.net, to dot.me, but 7iber (Hiber, or ink in Arabic, with an emphasis on the guttural "H") plans to continue fighting for the right to publish content it deems important in Jordan.
Say you have a successful long-established non-profit advocacy group. Or perhaps you just launched your political campaign or non-profit online. Now it's time for your organization to do a full website build (or rebuild)!
Friends and acquaintances across the Middle East/North Africa region often ask for advice on matters related to journalism, media in general, ethics, and how to prepare young people for this very exciting and ever-changing field.
I realize we're all trying to run our own creative businesses and that building an audience is important. But we beat ourselves up too often for not reaching enough people, especially when we're starting out.
The Obama administration just rolled out what could be called "version 1.1" of HealthCare.gov. After two months of nothing short of disaster, the White House is now confident that the website is ready for prime time. Mostly.
In the end, all of the complaints won't change the past. The ACA was passed and Barack Obama was reelected. Even our nation's most sacred document has been updated 27 times. Are we really supposed to believe that the ACA is an all or nothing proposition?