Holistic health practitioners, who make up the bulk of my PR clients, love to spread the word of healing, by educating people. This caring tendency often leads to websites that are packed with way too much information -- making it difficult to navigate the website or even figure out what exactly the practitioner does. Here are a few tips to ensure that your website is performing optimally.
In modern business, it is essential that you have a website. It doesn't matter if you want to create a business website where you can promote your products, offer services or additional information, or you want to create a personal website in order to show off your expertise in your field, experience and portfolio - having a website is simply a must if you want to establish yourself as a legit professional and create credibility for your business.
Picture this: you own a successful local retail business in, say, beautiful Washington, DC. All of your hard work and sacrifice is paying off. You aren't banging it out of the park, but you are doing nicely. Your customer base is growing, your inventory is under control, and you are starting to turn a steady profit.
Technology is always improving, if not hourly, then daily. The same goes with digital marketing, social media, and website design. There are some astounding statistics that show the number of people who make a purchase online and the number of those people who purchase on a mobile device (smartphone or tablet).
I have realized that sometimes the slightest tweak in a name, a color, or a font, can have a remarkable effect on the perception of a business. Now, to a marketing professional, that might be old news. But, for the small-time business people who are more focused on their craft, this could be valuable advice.