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As MNCs Retrench, Reigniting the Power of Global Brands

Tom Doctoroff | Posted 02.13.2017 | Business
Tom Doctoroff

In an era of diminishing profits for global corporations, brands are bulwarks against commoditization. They are not expenses. Strategic investment is ...

#FredinChina: Is Didi to blame for a disruptive ride-hailing market?

Fred Raillard | Posted 01.31.2017 | Technology
Fred Raillard

I'm Fred Raillard, Creative CEO, Co-founder and Creative Chief Officer with Farid Mokart of FRED & FARID, an independent creative boutique network bas...

Will Chinese Giant Tencent Survive the Battle of Content?

AsiaToday | Posted 01.20.2017 | Home
AsiaToday

[Source: Screenshots from Wikipedia and JOOX] By AsiaToday reporter Jina Koh - Content war is getting tough. Chinese internet giant Tencent Holdings...

#FredinChina: Tencent looks to challenge Apple with cloud-based apps you can use without downloading

Fred Raillard | Posted 01.18.2017 | Technology
Fred Raillard

I'm Fred Raillard, Creative CEO, Co-founder and Creative Chief Officer with Farid Mokart of FRED & FARID, an independent creative boutique network bas...

#FredinChina: Alipay's AR game is 'Pokémon GO' for catching money

Fred Raillard | Posted 01.10.2017 | Technology
Fred Raillard

I'm Fred Raillard, Creative CEO, Co-founder and Creative Chief Officer with Farid Mokart of FRED & FARID, a social, content, tech solutions for brands...

#FredinChina: 'Circles' newest feature turns Alipay into a hook-up app

Fred Raillard | Posted 12.08.2016 | Technology
Fred Raillard

I'm Fred Raillard, Creative CEO, Co-founder and Creative Chief Officer with Farid Mokart of FRED & FARID, a social, content, tech solutions for brands...

#FredinChina: Alibaba wants to go for youth and technological revolution in commerce

Fred Raillard | Posted 10.25.2016 | Technology
Fred Raillard

I'm Fred Raillard, Creative CEO, Co-founder and Creative Chief Officer with Farid Mokart of FRED & FARID, a social, content, tech solutions for brands...

#FredinChina: Smart crisis management from Tencent WeChat

Fred Raillard | Posted 10.12.2016 | Technology
Fred Raillard

I'm Fred Raillard, Creative CEO, Co-founder and Creative Chief Officer with Farid Mokart of FRED & FARID, a social, content, tech solutions for brands...

China's Apps Are Way Better Than America's -- Just Ask My Grandma

Peiran Wei | Posted 08.26.2016 | Home
Peiran Wei

BEIJING -- Chinese companies, which have long been playing catch-up with their U.S. counterparts, are now leading the way. My time in the U.S. was like stepping backward in time.

What To Look Forward To In China's Startup Scene, And Why You Should Care

Jason Choi | Posted 07.01.2016 | Technology
Jason Choi

China presents a fascinating place for startup founders or founder-wannabes. Despite its status as the world's second largest economy, it is still considered a developing country with plenty of space for technological and social disruption.

Are Facebook And Google Missing The True Profit Potential Of Messaging Apps?

Eli Schwartz | Posted 06.21.2016 | Technology
Eli Schwartz

While peer-to-peer messaging on a mobile phone has always been the most basic of all mobile phone features, 2016 is shaping up to be the biggest year ever in the transformation of smartphone messaging into more than just a medium for communication.

Here's How Important Message Apps Are to Business 2016

Beverly Macy | Posted 06.06.2016 | Business
Beverly Macy

Back in 2015 I wrote a piece on Message Apps as "SMS +". I said that brands and their agencies, along with enterprises, are wise to keep their eye on...

#FredinChina: Two police scandals revealed on social networks shake China

Fred Raillard | Posted 05.31.2016 | Technology
Fred Raillard

I'm Fred Raillard, CEO, Co-founder and Creative Chief Officer of FRED & FARID, a social, content, tech solutions for brands company based in Paris, Sh...

#FredinChina: Google Tilt Brush, from sci-fi to reality

Fred Raillard | Posted 05.24.2016 | Technology
Fred Raillard

I'm Fred Raillard, CEO, Co-founder and Creative Chief Officer of FRED & FARID, a social, content, tech solutions for brands company based in Paris, Sh...

#FredinChina: Durex launches the weirdest PR event ever

Fred Raillard | Posted 05.03.2016 | Technology
Fred Raillard

I'm Fred Raillard, CEO, Co-founder and Creative Chief Officer of FRED & FARID, a social, content, tech solutions for brands company based in Paris, Sh...

#FredinChina: Giant Quiz About Cosmetics on Social Networks

Fred Raillard | Posted 04.19.2016 | Technology
Fred Raillard

This week's HotTopic is about skin care products in China. There was a kind of game going on where girls would gather up all the skin care products they had in their bathroom, and then post the products on social media.

#FredinChina: Taobao Latest Campaign Is All About Post-90s

Fred Raillard | Posted 03.30.2016 | Technology
Fred Raillard

This week's HotPost is 'Papi Jiang', and is a typical modern Chinese social media story. It's the story of this young influencer called 'Papi Jiang' who is a beautiful and smart 'youtuber'.

#FredinChina: The Chinese UberEATS Gets Caught in Public

Fred Raillard | Posted 03.23.2017 | Technology
Fred Raillard

This week's HotTopic is AI -- Artificial Intelligence. This time it's related to the game of Go. Go is a very famous popular game in China, where you choose to play either black or white, and have to circle your opponent to win the game.

#FredinChina: Millennials to Steal Women's Day

Fred Raillard | Posted 03.16.2017 | Technology
Fred Raillard

'Women's Day' is on March 8th, and celebrates equality between the men and women. This is a very serious day in China, where every Chinese woman expects to be treated extremely well on this day by her entourage, family, company and her husband.

#FredinChina: New Content Regulations in China

Fred Raillard | Posted 03.09.2017 | Technology
Fred Raillard

Last week there was another regulation concerning the Chinese Internet, forbidding foreign companies from posting content on Chinese social media. In short, Beijing is getting more and more controlling over anything and everything that is broadcasted in China online and offline, on the Internet and on TV.

The Timber Has Become a Boat. The Rice Is Cooked.

David Sable | Posted 03.08.2017 | Business
David Sable

I can never be in China without marveling at all the changes that have occurred here since I first visited, back in the '80s, when I entered through Shekou and had to pass through a "Museum of Chinese History" before I could get to the street

#FredinChina: Apple Pay Among the 4 Kings of China

Fred Raillard | Posted 03.02.2017 | Technology
Fred Raillard

This week, the HotBrand is Apple Pay, Apple's mobile payment system which arrived in China. This was a big topic as mobile payment is at the center of the whole digital 'big players' battle in China.

China's Mobile Payment Revolution Is Going to Africa

Claire van den Heever | Posted 02.26.2017 | Home
Claire van den Heever

CAPE TOWN, South Africa -- Gaining market share in Africa is a very different kettle of fish. Tencent, Alibaba and Baidu's red envelope rivalry may remain limited to China for now, but a battle for access to Africa's burgeoning mobile Internet market could be on the horizon, too.

#FredinChina: The Mobile Payment War

Fred Raillard | Posted 02.23.2017 | Technology
Fred Raillard

The HotTopic of the week is the Chinese New Year, going from the year of the Goat to the year of the Monkey. It's a huge celebration in China. It is the biggest migration of all species on the planet at that particular time of the year.

#FredinChina: Alibaba Wins the Chinese New Year

Fred Raillard | Posted 02.11.2017 | Technology
Fred Raillard

This week Alibaba, the Chinese giant e-commerce company, is the brand which has been the most talked about in China. A few years ago Alibaba launched a big e-commerce festival on the 11th of November called 11.11, which is the Chinese equivalent to Black Friday in the US.