Chairs are like Facebook but not because we want a break, as the spot says. It's because we want to sit around, talk about ourselves and watch the world go by without getting up. And you need a good chair to do that.
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Looking closely at the advert, I momentarily thought that I was watching a mini romantic comedy (I will not be surprised if there is a sequel).
Late last month, Levi's, a storied and beleaguered brand, began trying storytelling as advertising, creating original journalism to help drive sales a...
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