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Welchs Grape Juice

Why Bad, Sweet Wine Is A Passover Tradition

The Atlantic | Posted 06.15.2011 | Home

"A seder without sweet Manischewitz," the comedian Jackie Mason once said, "would be like horseradish without tears, like a cantor without a voice, li...

Welch's Into Wine In 48 Hours | Posted 05.25.2011 | Home

I haven't touched the stuff since I was 10. Welch's, along with pretty much any processed fruit juice, is just too sugary for me to enjoy. Beyond a st...

Welch's Taste Tests Lickable Ads

Wall Street Journal | SUZANNE VRANICA | Posted 05.25.2011 | Business

Madison Avenue thinks a tasty approach will give new life to Welch's grape juice. Welch's is taking out full-page print ads in People magazine this m...