In the words of Jay-Z, "Water is free." Right? Actually, wrong. It may feel free to those fortunate enough to drink designer bottled water, leaving that tap stuff for washing dishes and watering the plants. To be sure, people of all socio-economic classes expect that water from the faucet will not poison them.
We are witnessing a new tour-de-force in election strategy operating across the nation. It isn't based on raising a billion dollars but rather raising just enough money, less than $10 million so far, to generate excitement and get people motivated to speak out and work for a candidate who hasn't yet announced she is running.