Your brand is your promise to the consumer as it relates to your product, and it allows for interaction between your company and the customer. Logo design, color, shape, words, complexity, and simplicity all play a part in creating your brand.
With a fund we could collectively share the risk of investing and the burdens of legal compliance, the costs, and the necessary due diligence. We could also leverage more capital than any one of us could on our own.
Completing these steps allows your startup beast to pick up momentum, fueling a breakthrough in growth and ultimately making it unbeatable in the marketplace. The modern day field of dreams mantra has pivoted to "If you market it, they will come." Are your customers coming fast enough?
That young lady probably asked how she could be a successful entrepreneur. This first glimmer of curiosity and drive will lead her to dream big... because she was surrounded by women that did just that.
There's a lot of pressure on startups to perform well in their initial marketing and advertising campaigns. If you succeed, you'll earn a wealth of new business, but if the campaign fizzles, you'll have wasted a significant portion of your already-tight budget.
Customers have always been the compass of how successful businesses operate; business exists to serve the customer - it always has and it always will....
Have you ever been surrounded by friends and family cheering you on and telling you you're living the dream, only to feel invisible and broken on the inside?
Yes, it is that time of the year again when everyone starts to predict what SEO will look like in the coming year. Google's algorithm is constantly changing. There are public updates as well as refreshes and tweaks that occur on a regular basis.
To ensure success in the new year, most small businesses don't realize that the process begins long before January 1. Instead, a lot of work goes into setting your business up for a running start when the clock strikes 12.
While I don't remember our entire exchange, I distinctly remember firmly telling him "It's happening." I said this with so much resolve that he could only respond with "okay."
If you are considering doing business in Cuba, when (and if) the embargo is lifted, keep these five expansion tips in mind.
This type of outpouring of creativity, fun and group effort is what makes a company a great culture. It's what proves the point that employees are more than the roles they fill in any company.
Being a parent and an entrepreneur is amazing. It gives you the ability to work while raising a family. However, challenges of juggling all the roles can at times get daunting. Adding a busy holiday season doesn't help.
In December we do a little work And anticipate a lot of pleasure And December is the one month of the year Where I always change what I measure From ...
In addition to creating jobs, new companies are the foundation of the economy and the source of much innovation. They also create the new goods and services on which our standard of living is based.
Entrepreneurship is today's cool kid on the block. But, for me, the question is this: Is it even possible to teach someone to become a successful entrepreneur in a classroom setting?