Business continuity is a plan put in place to keep a business running in the event of a disaster, and is most important to organizations that are transaction-based. Transaction-based organizations rely on user input to produce user data in a timely manner.
If you want to save yourself some time, money and frustration, here are the five things anybody must know before advertising on Facebook
Have you ever thought, "I wonder if I have what it takes to be an entrepreneur"? I believe that everyone who has thought about starting a business needs to consider that question before making a decision to go into business.
There are times when I envy the life of a six year old. Who wouldn't want to have their only responsibility be to aim when they pee? That's the life if you ask me.
Your employees are the DNA of your company and, as such, you invest a lot of time and resources to carefully select the very best to represent your brand. So, the real question is, how do you ensure you employ a team of A+ players?
To click with customers in a way that sticks with them, think of every interaction as the ultimate first impression. If your brand was at a party, would people be drawn and completely engrossed in conversation, or would they be hiding behind the bean dip?
Don DiCostanzo and Terry Sherry never expected to end up transforming the bicycle industry when they bought their first electric bikes nine years ago. "All I wanted was to be able to ride a bike again," says DiCostanzo.
Professional networking, both online and in person, is a necessary ongoing strategy for startup entrepreneurs. While every business is unique and has different needs, building the business through networking is always a beneficial plan.
While you may cringe at the amount of time it takes to develop the right words to say that both inspires staff, while at the same time, provides constrictive criticism for areas of deficiency, don't discount the importance and power of evaluating employee performance.
While offers can take many forms (free gift, discount, risk-free trial, free demo) relevancy is critical to success. For example, a retailer aiming to attract customers can offer a 20% discount to attract customers. However, business-to-business marketers, who set their sights on decision makers, usually focus offers on problem solving, increasing efficiency and improving the bottom line.
Listening loudly is one of my favorite phrases when it comes to the process of customer engagement. Listening loudly is self-explanatory -- it's about having your ears open instead of your lips flapping -- and it's one of the most overlooked factors in business success!
The start of a year affords us all the opportunity to reflect back on the good and bad times of the previous 365 days. What were your highs and lows? What lessons did you learn professionally? For me, 2014 was a year of re-evaluating how all of us at Nextiva communicate with one another.
There's a lot to consider when building a Personal Brand. What you're selling, your audience, web design, photos, copy are all part of the big picture. But really before you can get to any of that you have to start with you. Here are three major things I consider when building my client's Personal Brand...
When starting a business, the risks come as part of the deal. It can be nerve-wracking, but it's also part of the beauty that makes up the world of entrepreneurship.
It has been cited that the failure rate of business partnerships is as high as 80 percent -- remarkably higher than the average divorce rate. If thing...
No one knows what's coming 10, 15 or 30 years down the road, and hope is not a sound investing strategy. By setting up a retirement plan now, you are taking responsibility for your own future.