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When She Was Gone

I Know What You Should Be Reading This Summer

Catherine McKenzie | Posted 08.15.2013 | Home
Catherine McKenzie

Ah, summer. I believe it is finally here, and so I thought I'd put together a list of books I'd be reading this summer if I hadn't already read them. Trust me, each of these books is a pure, page-turning pleasure and beautifully written to boot. Not to be missed.

How Does Word of Mouth Work, Anyway?

Catherine McKenzie | Posted 07.06.2013 | Home
Catherine McKenzie

Te idea of how people choose the books they read, and what role word of mouth (in whatever form) plays in that has been on my mind. And that got me thinking: what does word of mouth mean, really? And, more importantly, how does it work?