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Whopper Freakout

Nine Rules for Effective Online Content

Tom Doctoroff | Posted 02.22.2015 | Business
Tom Doctoroff

Design improvements are usually implemented incrementally, even granularly. Over time, however, the look and feel of advertising can evolve significantly when based on data that fuel content optimization: test, learn, apply.

Burger King Ad Hoax Drives Up Whopper Sales

Wall Street Journal | SUZANNE VRANICA | Posted 05.25.2011 | Business

Depriving Whopper fans of their favorite burger turns out to be a surefire way to get them to buy more. That, at least, is Burger King's conclusion f...