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Why People Donate

Personal Stories, Not Scary Stats, Encourage Donors: Study | Posted 03.23.2015 | Impact

There are several questions that have fascinated behavioural scientists for decades: why do people ignore information that is right in front of us? Wh...

Game-Playing Study Yields Big Surprise About Generosity

Posted 12.18.2012 | Science

By: Tia Ghose, LiveScience Staff Writer Published: 12/17/2012 06:01 PM EST on LiveScience People may not be as generous to strangers as social sci...