WORST Corporate Rebrandings (PHOTOS)
General Motors may have backed off a "poorly worded" memo demanding employees call Chevy by its more refined name, Chevrolet, but the company's market...
General Motors may have backed off a "poorly worded" memo demanding employees call Chevy by its more refined name, Chevrolet, but the company's market...
AP | CARYN ROUSSEAU | Posted 05.25.2011
CHICAGO — The Sears Tower, one of the world's iconic skyscrapers and the tallest building in the U.S., was renamed the Willis Tower on Thursday ...
AP | CARYN ROUSSEAU | Posted 05.25.2011
CHICAGO — Sports fans have dealt with it for years: a favorite team sells the naming rights to its stadium in a lucrative, if unsentimental, mon...
Chicago Tribune | Becky Yerak | Posted 05.25.2011
Now publicly traded, Willis asked for and received $3.8 million in tax-increment financing from the city to redevelop the Sears Tower space. "It's go...
AP | CARYN ROUSSEAU | Posted 05.25.2011
CHICAGO — For Chicagoans it may be the architectural equivalent of having to watch Michael Jordan finish his career in a Washington Wizards unif...
Crain's Chicago Business | Thomas A. Corfman | Posted 05.25.2011
Willis Group Holdings Ltd. has focused its search for a new local office on Sears Tower, which could be renamed after the London-based insurance broke...
Huffington Post | Sara Yin | Posted 05.25.2011