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Willis Group Holdings

WORST Corporate Rebrandings (PHOTOS)

Huffington Post | Sara Yin | Posted 05.25.2011 | Business

General Motors may have backed off a "poorly worded" memo demanding employees call Chevy by its more refined name, Chevrolet, but the company's market...

Willis Tower Becomes Official: Sears Tower Renamed

AP | CARYN ROUSSEAU | Posted 05.25.2011 | Chicago

CHICAGO — The Sears Tower, one of the world's iconic skyscrapers and the tallest building in the U.S., was renamed the Willis Tower on Thursday ...

Sears Tower Becomes Willis Tower Thursday

AP | CARYN ROUSSEAU | Posted 05.25.2011 | Chicago

CHICAGO — Sports fans have dealt with it for years: a favorite team sells the naming rights to its stadium in a lucrative, if unsentimental, mon...

Willis Group CEO Talks Sears Tower Name Change, TIF Money

Chicago Tribune | Becky Yerak | Posted 05.25.2011 | Chicago

Now publicly traded, Willis asked for and received $3.8 million in tax-increment financing from the city to redevelop the Sears Tower space. "It's go...

Sears Tower To Be Renamed, Become Willis Tower

AP | CARYN ROUSSEAU | Posted 05.25.2011 | Chicago

CHICAGO — For Chicagoans it may be the architectural equivalent of having to watch Michael Jordan finish his career in a Washington Wizards unif...

Sears Tower Could Be Renamed

Crain's Chicago Business | Thomas A. Corfman | Posted 05.25.2011 | Chicago

Willis Group Holdings Ltd. has focused its search for a new local office on Sears Tower, which could be renamed after the London-based insurance broke...