Two years on, we've seen the beginnings of what could be that revolution: The commitments made in the Wilmar policy have become the new benchmark for responsible commodity agriculture, and have been adopted by major companies.
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What is needed is a broad action across entire regions and we are staring to see some suggestions that this will happen soon.
If Kellogg's wants to remain a popular and well-liked brand, it is going to have to stop spinning and either demand Wilmar change its ways posthaste, or cut ties with the palm oil-giant altogether.
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