Lots of bottles are involved.
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As you walk around to the 30 or so tables where wines are being poured, you don't see any men. These are the Women of the Vine, and they have a compelling story to tell about what's behing their own wine labels.
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Next from the gentleman's magazine Playboy's empire: a wine club.
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What's wrong with wine clubs? Nothing, if you want to buy your wine based on a generic branding exercise designed to move a lot of random juice to a moneyed class of not-very-discriminating consumers.
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