When Jessica Biel and I first started talking about the "If You Don't Tell Them, Then Who Will" campaign, it hit us early on that we wanted to encourage real women to have real conversations about their bodies.
There are 225 million women who have an unmet need for contraception. As globally conscious individuals, we know that an answer to poverty elimination is allowing women to choose when and if and how often they have children.
My mother's reluctance to raise another Betty Crocker became blatantly obvious when I started kindergarten and she sent me to school with a briefcase instead of a lunchbox. According to her, school was not about what your lunch looked like, it was about progress.
Having this global reach and capability is critical to our mission. In the U.S., women have a full range of temporary, long-acting, hormonal and non-hormonal contraceptive options to fit a variety of life-stages and lifestyles.