I recently started a new job with a publication geared to grandparents. Did you know the average age of a grandparent is now 48? I was a bit surprised, but not nearly as surprised as I was when I found out how little marketers care about anyone over 48.
Despite the fact that three act structures are out of fashion these days, my second act--my current career as a composer and my life as a man and father--clearly represents my mother's third, and final act.
For almost a full year, I was in an amazing relationship -- with my career. We had tremendous respect for each other, the perfect amount of give and take. The near perfect year of my advertising career was the year I worked as a freelancer.
In the world of advertising, there are two sides -- you are either the agency or you are the client. I've spent my fair share of time on both sides of the fence and have been in the industry long enough to know the relationship dynamic between both sides.
If there is one time when life is at its peak of chaos for families, and especially for women, it's during that long stretch that starts with Thanksgiving and lingers until New Year's. Who doesn't aspire to a simpler self right about now?
"Women cry when you call them fat! LOL! That's like, soooo annoying," seems to be the basic premise of Tecate beer's new commercial. Glad to see the company taking a not-at-all-overdone and sooooooo-hilarious approach to male-female dynamics.
What if we measured our own success by whether we make life better or more difficult for all types of women, everywhere?
Today in "most ridiculous advertising claims," candy company Mars Inc. tells men that eating a Snickers bar will help them in the bedroom.
Yankee Candle Company has decided to follow the fragrance industry's formula of marketing to men: change the packaging color and name of your product, say it's manly and boom! -- dude customers galore.
It's official -- breasts (and the prospect of breast augmentation) can sell anything. In case we weren't already convinced, a new Fiat ad has made it abundantly clear.
A Brazilian gym has released a set of eye-catching advertisements telling women to "Be Independent" ... by opening a jar of olives.
Sauza's tongue-in-cheek tequila commercial is over-the-top in terms of its campy attempt to appeal to women ... and it mostly works.
Mr. Peanut has gotten a makeover -- a MANLY makeover. In an ad that seems at least in part an excuse for Planters to make a whole lot of "nuts" jokes (way to keep it classy, guys), the commercial joins other recent spots designed to make fun of the way advertising has represented masculinity in the past.
According to the creative team behind Edge shaving gel, being a real man is for once not about getting a close shave (no mention of that) but about having more ... in your pants.
What would wayward men do without a deodorant brand that dispenses dating advice? This week Axe's latest ad campaign helpfully reveals the secret to relationship bliss: oddly-named shower gel.
In the latest bizarre gym ad, Orange Fitness, a Russian fitness chain, shows us a woman cracking a chestnut between her muscular buttocks -- and then eating it.