Pinterest rocks for any brand targeting consumers and the female demographics are stellar. Like other social channels, its morphing to a full blown eCommerce platform and with broader (mainstream and male) demographics.
Every business needs to stand up and out in today's content drenched world. Social media economies of scale starts with your staff.Whether your five or five hundred strong, look around the office or review the org chart.
Great marketing is iterative and subject to lots of variables. "Guaranteed results" are inherently time limited and the negative economic bias that's set up at the outset means there is no budget or time for iteration.
There's an old Gypsy saying heard around the campfire: "speed can be a friend or your enemy."
This is so applicable to small to mid sized companies today. Rapid change and global markets are defining how business grow and compete.
Too many businesses fail miserably at good web site design. Every web site is a living/breathing digital asset and has to be developed accordingly. Your business is just homesteading on social media platforms but you own your web site.