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Designing Your Product for Men or How to Kill Your Company

Camilo Acosta | Posted 04.07.2013 | Business
Camilo Acosta

Female stereotypes don't work. To appeal to women, you need to test, do customer development, and learn what works for the female audience in your market.

Fathers and Familiar Strangers: Who Is This Man in Your Life?

Dr. Peggy Drexler | Posted 08.15.2011 | Women
Dr. Peggy Drexler

From the broadest demographics to the workings of a single household, it's hard to find relationships that have changed more than in the worlds of fathers and daughters. A pressing new question is: How well do you know your father?